中国领先的互联网技术公司
163 (163.com) earns a Brand Analyzer score of 88 out of 100, placing it in the Strong Brand tier among Technology brands, Media & Entertainment brands. Among 9683 Technology brands analyzed, 163 ranks in the 97th percentile (category average 69, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 45/100, Digital Presence 100/100, Visual Identity 90/100, Messaging Clarity 61/100, Trust Foundation 90/100, AI Discoverability 48/100, Brand Authority 60/100.
163.com is the web portal of NetEase (网易), a Chinese Internet technology company founded in 1997 and headquartered in Hangzhou. Under CEO Ding Lei, NetEase operates 163.com as a comprehensive online platform offering free email, games, a search engine, and more than 30 content channels covering news, entertainment, and sports. The platform also provides interactive features such as blogs, video, and forums, aiming to aggregate and connect China's internet users.
| Brand Name | 163 |
|---|---|
| Domain | 163.com |
| Industry | Technology, Media & Entertainment |
| Founded | 1997 |
| Headquarters | Hangzhou |
| CEO | Ding Lei |
| Main Competitors | Sina, Sohu, Baidu, Tencent |
Moz Domain Authority 37/100 vs category average 29 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #419 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
163 has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "网易是中国领先的互联网技术公司，为用户提供免费邮箱、游戏、搜索引擎服务，开设新闻、娱乐、体育等30多个内容频道，及博客、视频、论坛等互动交流，网聚人的力量。" (Meta description too short (1 words). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on LinkedIn, Instagram, YouTube, GitHub; no detected presence on X (Twitter), Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
163 scores 63/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
163 has a moderate AI-visibility profile at 63/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (85/100) and its weakest is trust (22/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #419 (Tranco). The main gaps holding it back: a low Moz Domain Authority of 37/100, thin schema.org structured data and no llms.txt to steer AI to its best pages.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
163.com offers a diverse range of products and services. Core offerings include free email (网易邮箱), online games, and a search engine. Beyond these, the platform operates more than 30 content channels covering news, entertainment, sports, and other topics. It also provides interactive and social features including blogs, video content, and online forums. These services are designed to serve a broad spectrum of Chinese internet users' daily online needs.
Sources: 163 official site
163's main competitors include Sina, Sohu, Baidu, Tencent, iQIYI. These companies compete in the Technology space for similar customers, offering comparable products or services.
Sources: 163 official site
163 (163.com) is the flagship web portal of NetEase (网易), a leading Chinese Internet technology company founded in 1997 and headquartered in Hangzhou. It serves as a comprehensive online destination for Chinese internet users, combining free core services such as email with a broad range of content channels and interactive platforms. The portal is operated under CEO Ding Lei and is positioned as one of China's leading internet portals.
Sources: 163 official site
Popular alternatives to 163 include Sina, Sohu, Baidu, Tencent, iQIYI. Each is an established option in the Technology space; the best fit depends on your specific needs, budget, and required features.
Sources: 163 official site
163.com provides Chinese internet users with a wide range of online services. These include free email, online games, and a search engine. The platform also operates more than 30 content channels covering topics such as news, entertainment, and sports. In addition, it offers interactive and social features including blogs, video, and forums, with the stated goal of aggregating and connecting people across China's internet.
Sources: 163 official site
163 has moderate AI-search visibility, scoring 63/100 on Brand Analyzer's AI visibility composite (visibility 85, trust 22, recommendation 73). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: 163 official site
163 was founded in 1997. 163 operates in the Technology category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
163 is headquartered in Hangzhou. 163 operates in the Technology category.
Sources: Wikidata
163 and Sina are competitors in Technology. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: 163 official site
163.com is known for being one of China's leading internet portals, operated by NetEase (网易). It is particularly recognized for its free email service, online gaming offerings, and its extensive network of over 30 content channels spanning news, entertainment, and sports. The platform is also noted for its interactive community features such as blogs, video content, and forums, and its tagline of 'aggregating the power of people' (网聚人的力量).
Sources: 163 official site
163 scores 73/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Technology options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: 163 official site
163.com targets Chinese internet users broadly, with a particular focus on people seeking news, entertainment, sports content, online games, and interactive communication tools such as blogs, video, and forums. The platform is designed to serve a general Chinese-speaking audience looking for a comprehensive, free, one-stop internet portal for both information consumption and social interaction.
Sources: 163 official site
163 can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: 163 official site
163.com is popular because it offers a broad suite of free services-including email, games, and search-alongside more than 30 content channels covering news, entertainment, and sports. Its interactive features such as blogs, video, and forums provide a one-stop online destination for Chinese internet users. As a product of NetEase, one of China's leading Internet technology companies, it benefits from strong brand recognition and an established user base in China.
Sources: 163 official site
Ranked closest to 163: Uberall (89/100), TrustArc (89/100), 3M (88/100), Bain & Company (88/100).
A step up - brands to learn from: Workday (91/100), Usercentrics (91/100).
Category leader: Accenture (97/100).