Swap Crypto Tokens at the Best Rates
1inch (1inch.io) scores 88 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Finance brands, Technology brands, SaaS brands, in the 94th percentile of 5928 Finance brands.
1inch is a decentralized cryptocurrency exchange and DeFi swap aggregator, founded in 2019. It enables users to swap crypto tokens across 13+ blockchain networks by finding the best available rates through aggregated liquidity sources. The platform emphasizes security and efficiency, offering intent-based cross-chain swaps while protecting users from MEV attacks, front-running, and malicious actors. 1inch serves crypto traders, DeFi users, and investors seeking cost-effective, secure token swaps, positioning itself as the original and leading DEX aggregator in the decentralized finance space.
| Brand Name | 1inch |
|---|---|
| Domain | 1inch.io |
| Industry | Finance, Technology |
| Founded | 2019 |
| Main Competitors | Uniswap (73/100), 0x, ParaSwap, Matcha, CoW Swap, KyberSwap, Jupiter |
Moz Domain Authority 47/100 vs category average 39 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #67,155 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
1inch has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Swap crypto & tokens at the best rates across 13+ chains. The 1inch swap aggregator is your gateway to secure and efficient DeFi." (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 4 JSON-LD block(s), Organization schema, FAQ schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Ghost, Angular.
Social footprint: verified profiles on YouTube, GitHub, Facebook, Instagram; no detected presence on X (Twitter), LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is 1inch?", Claude could identify the brand as of August 2026. 1inch is a decentralized finance (DeFi) aggregator that scans multiple decentralized exchanges to find users the best token swap rates across various blockchains. It also offers its own liquidity protocol and a governance token, 1INCH, used within its ecosystem. Best known for Being a leading DEX aggregator that finds optimal token swap rates across multiple decentralized exchanges.
When asked "Best brands similar to 1inch?", Claude would recommend 1inch as of August 2026. It's one of the most established and widely used DEX aggregators in DeFi, so it's a natural mention when discussing crypto swap or trading tools.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
1inch has moderate AI-search visibility, scoring 73/100 on Brand Analyzer's AI visibility composite (visibility 67, trust 75, recommendation 80). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: 1inch official site
1inch was founded in 2019. 1inch operates in the Finance category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
1inch aggregates liquidity from numerous decentralized exchanges across more than 13 blockchain networks to let users swap cryptocurrencies and tokens at the best available rates. It uses intent-based, cross-chain swap technology and incorporates protections against MEV (miner/maximal extractable value) attacks, front-running, and other malicious activity, aiming to provide secure and efficient access to decentralized finance.
Sources: 1inch official site
1inch scores 80/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: 1inch official site
1inch offers a decentralized crypto swap aggregation service that lets users exchange tokens at competitive rates across 13+ blockchain networks. Its core offering includes intent-based cross-chain swaps and tools designed to protect users from MEV attacks, front-running, and malicious actors, providing a gateway to decentralized finance (DeFi) for both individual and business users.
Sources: 1inch official site
1inch is a decentralized cryptocurrency exchange (DEX) aggregator founded in 2019. It is a DeFi platform that connects to multiple decentralized exchanges and liquidity sources across 13+ blockchain networks to find users the best available rates for swapping crypto tokens. It is often described as the original DEX aggregator in the decentralized finance industry.
Sources: 1inch official site
1inch can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: 1inch official site
1inch is known for being the original DEX (decentralized exchange) aggregator in DeFi, finding optimal swap rates for crypto users by routing trades across multiple liquidity sources and blockchains. It is also recognized for its focus on protecting traders from MEV attacks and front-running, and for supporting cross-chain swaps across 13+ networks.
Sources: 1inch official site
1inch is used by crypto traders, DeFi users, and investors who want secure and cost-effective ways to swap tokens across multiple blockchain networks. Its target audience includes both individual users and businesses seeking efficient access to decentralized finance markets.
Sources: 1inch official site
1inch is popular because it aggregates rates from many decentralized exchanges across 13+ blockchain networks, helping users find the best swap rates in one place rather than checking multiple platforms individually. Its emphasis on security features, such as protection from MEV attacks and front-running, combined with its status as the original DEX aggregator, has contributed to its adoption among DeFi users and crypto traders.
Sources: 1inch official site
1inch scores 73/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
1inch has a moderate AI-visibility profile at 73/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (80/100) and its weakest is visibility (67/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #67,155 (Tranco). In a live check, Claude could already identify 1inch from memory (August 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to 1inch: Ziina (89/100), Zero Hash (89/100), American Bankers Association (ABA) (88/100), Alphabet (88/100).
A step up - brands to learn from: YNAB (91/100), Yoti (91/100).
Category leader: TradingView (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.