Shifting power from polluters to people
350.org (350.org) scores 92 out of 100 on Brand Analyzer, placing it in the Iconic tier among Non-profit brands, Energy & Utilities brands, in the 99th percentile of 3131 Non-profit brands.
350.org is an international environmental non-profit organization founded in 2007 and headquartered in Oakland, California. It connects grassroots climate movements around the world to oppose fossil fuel expansion and promote a clean, equitable energy future. The organization combines local community action with international campaigning, positioning itself as a leader in global grassroots climate advocacy.
| Brand Name | 350.org |
|---|---|
| Domain | 350.org |
| Industry | Non-profit, Energy & Utilities |
| Founded | 2007 |
| Headquarters | Oakland |
| Main Competitors | Greenpeace (86/100), Sierra Club, Friends of the Earth (73/100), Natural Resources Defense Council (83/100), Rainforest Action Network (89/100), Extinction Rebellion |
Moz Domain Authority 72/100 vs category average 52 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #25,339 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
350.org has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "350.org is turning the page on the fossil fuel industry and building a clean, just future by connecting powerful grassroots climate movements around the world." (Meta description: 25 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Instagram, X (Twitter), LinkedIn, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is 350.org?", Claude could identify the brand as of August 2026. 350.org is an international environmental non-profit focused on climate change activism, best known for organizing grassroots campaigns to move away from fossil fuels and toward renewable energy. It was co-founded by Bill McKibben in 2008, with the name referencing 350 parts per Best known for Global grassroots climate activism and fossil fuel divestment campaigns.
When asked "Best brands similar to 350.org?", Claude would recommend 350.org as of August 2026. It's one of the most prominent and widely recognized climate activism organizations globally, making it a natural mention alongside similar environmental non-profits.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
350.org's main competitors in Non-profit: Greenpeace (86/100), Friends of the Earth (73/100), Natural Resources Defense Council (83/100), Rainforest Action Network (89/100).
Sources: Brand Analyzer scan
350.org is an international environmental non-profit organization founded in 2007 and headquartered in Oakland, California. It is classified as a global NGO focused on climate change, working to connect grassroots movements around the world to challenge the fossil fuel industry and support a clean, just energy transition.
Sources: 350.org official site
350.org has moderate AI-search visibility, scoring 68/100 on Brand Analyzer's AI visibility composite (visibility 75, trust 59, recommendation 67). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: 350.org official site
350.org was founded in 2007. 350.org operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
350.org is headquartered in Oakland. 350.org operates in the Non-profit category.
Sources: Wikidata
350.org organizes and connects grassroots climate movements internationally, working to end dependence on fossil fuels and promote clean energy alternatives. It combines local community organizing with global campaigning strategies to pressure governments, institutions, and industries to reduce fossil fuel use and adopt equitable energy solutions.
Sources: 350.org official site
350.org scores 67/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: 350.org official site
350.org can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: 350.org official site
350.org offers grassroots organizing support, climate campaign coordination, and advocacy tools to help individuals and communities mobilize against fossil fuel projects and promote clean energy policies. It facilitates international climate campaigns that connect local activism with broader global movements.
Sources: 350.org official site
350.org is known for mobilizing grassroots climate activism on a global scale, uniting local communities and international campaigns aimed at ending fossil fuel expansion. It is recognized as a prominent non-profit within the environmental and energy advocacy space, emphasizing community-driven action against climate change.
Sources: 350.org official site
350.org is used by climate-concerned individuals, grassroots activists, and community organizations worldwide who seek to organize against fossil fuel industry practices and advocate for clean, equitable energy solutions.
Sources: 350.org official site
350.org is popular for its ability to unite grassroots climate activists and communities worldwide under a shared goal of ending fossil fuel dependency. Its global network model, which blends local organizing with international campaigning, has made it a recognizable name in climate advocacy circles seeking systemic change toward clean energy.
Sources: 350.org official site
350.org scores 68/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
350.org has a moderate AI-visibility profile at 68/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (75/100) and its weakest is trust (59/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #25,339 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify 350.org from memory (August 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to 350.org: World Health Organization (WHO) (93/100), Sesame Workshop (93/100), American Academy of Family Physicians (AAFP) (92/100), National Audubon Society (92/100), OCLC (93/100), BBB (Better Business Bureau) (92/100).
Category leader: PBS (97/100).
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