58 Brand Score: 70/100 - Developing tier

本地免费高效分类信息

58 (58.com) earns a Brand Analyzer score of 70 out of 100, placing it in the Developing tier among E-commerce brands, Real Estate brands, Other brands. Among 2261 E-commerce brands analyzed, 58 ranks in the 61st percentile (category average 68, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 45/100, Digital Presence 100/100, Visual Identity 90/100, Messaging Clarity 61/100, Trust Foundation 90/100, AI Discoverability 45/100, Brand Authority 48/100.

AI Snapshot

58 is a natural number. 提供房产、招聘、黄页等海量分类信息,满足用户免费查看和发布需求。.

Key facts about 58
Brand Name58
Domain58.com
IndustryE-commerce, Real Estate
Main Competitors赶集网, 安居客, Boss直聘, 链家, 智联招聘, 闲鱼

Evidence

Moz Domain Authority 12/100 vs category average 29 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.

Ranked #2,864 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "58同城北京分类信息网,为你提供房产、招聘、黄页、团购、交友、二手、宠物、车辆、周边游等海量分类信息,充分满足您免费查看/发布信息的需求。北京58同城,专业的分类信息网。" (Meta description too short (1 words). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Social footprint: verified profiles on LinkedIn, Instagram, YouTube, GitHub; no detected presence on X (Twitter), Facebook - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Score breakdown - 7 dimensions

AI visibility

58 scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

58 has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (56/100) and its weakest is trust (17/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #2,864 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 12/100 and thin schema.org structured data.

Visibility - 32/100

Trust - 17/100

Recommendation likelihood - 56/100

People Also Ask About 58

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

What products or services does 58 offer?

58同城提供的服务包括:房产信息(租售)、招聘求职信息、黄页商户查询、团购优惠、交友服务、二手物品买卖、宠物相关信息、车辆买卖及周边游信息。所有上述服务均支持用户免费查看和发布相关分类信息。

Sources: 58 official site

Who are 58's main competitors?

58's main competitors include 赶集网, 安居客, Boss直聘, 链家, 智联招聘. These companies compete in the E-commerce space for similar customers, offering comparable products or services.

Sources: 58 official site

What are the best alternatives to 58?

Popular alternatives to 58 include 赶集网, 安居客, Boss直聘, 链家, 智联招聘. Each is an established option in the E-commerce space; the best fit depends on your specific needs, budget, and required features.

Sources: 58 official site

What does 58 do?

58同城为用户提供免费的本地分类信息查看和发布服务。其业务涵盖房产租售、职位招聘、二手物品交易、车辆买卖、黄页查询、团购、交友、宠物及周边游等多个生活服务类别,旨在满足城市居民在日常生活中对本地信息的多样化需求。

Sources: 58 official site

What is 58?

58同城(58.com)是中国一家专业的本地分类信息网络平台,定位为领先的城市生活服务信息网站。该平台以北京等城市为核心,提供涵盖房产、招聘、二手、车辆等多个领域的海量分类信息,是面向本地居民的综合性信息发布与浏览平台。

Sources: 58 official site

58 vs 赶集网: how do they compare?

58 and 赶集网 are competitors in E-commerce. They target overlapping audiences; the right choice depends on your specific needs and priorities.

Sources: 58 official site

Does ChatGPT recommend 58?

58 scores 56/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.

Sources: 58 official site

Who uses 58?

58同城的主要用户群体为北京等城市的本地居民,具体包括:寻找租房或购房信息的用户、正在求职或招聘的个人与企业、有二手物品买卖需求的用户、需要购买或出售车辆的用户,以及希望查找本地生活服务和商户信息的普通市民。

Sources: 58 official site

What is 58 known for?

58同城以专业的本地分类信息服务著称,尤其在房产、招聘和二手物品领域具有较高知名度。平台以海量信息量和免费使用为核心特点,覆盖城市生活的多个服务场景,被定位为中国领先的本地分类信息网络。

Sources: 58 official site

How can 58 improve its AI discoverability?

58 can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: 58 official site

Recommendations

Peer brands

Ranked closest to 58: Airsoko (70/100), Animall (70/100), Wenjoy (71/100), Argents Express Group (70/100).

A step up - brands to learn from: ZyG (71/100), Yammak (71/100).

Category leader: Atom (97/100).