A service-first department
Utah DABS (utah.gov) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Government brands, Food & Beverage brands, in the 57th percentile of 17345 Government brands.
Utah DABS (Department of Alcoholic Beverage Services) is the government agency responsible for regulating the sale and distribution of liquor and alcoholic products throughout Utah. It oversees licensing, permitting, and compliance for retailers and consumers, and manages access to allocated or rare alcoholic beverages. As the state's official regulatory authority in this sector, it falls under the categories of Government and Food & Beverage, serving residents, licensees, retailers, and consumers who need to purchase alcohol or navigate state alcohol regulations.
| Brand Name | Utah DABS |
|---|---|
| Domain | utah.gov |
| Industry | Government, Food & Beverage |
| Founded | 1888 |
| Headquarters | Logan |
| Parent Company / Owner | Utah System of Higher Education |
| Main Competitors | Pennsylvania Liquor Control Board, Virginia ABC, Washington State Liquor and Cannabis Board, Oregon Liquor and Cannabis Commission (82/100), New Hampshire Liquor Commission, Idaho State Liquor Division |
Utah DABS appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "The Utah DABS oversees the sale and distribution of liquor and alcoholic products in Salt Lake City and across the state." (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Facebook, X (Twitter), YouTube, Instagram; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Utah Division of Wildlife Resources?", Claude could identify the brand as of September 2026. The Utah Division of Wildlife Resources (DWR) is a state government agency responsible for managing and protecting Utah's fish and wildlife populations, including issuing hunting and fishing licenses, conducting conservation programs, and overseeing wildlife habitat management. Best known for Managing hunting, fishing, and wildlife conservation programs in Utah, including permit and license issuance.
When asked "Best brands similar to Utah Division of Wildlife Resources?", Claude would recommend Utah DABS as of September 2026. If someone is asking about state wildlife agencies or hunting/fishing resources in Utah, DWR is the definitive official source and would naturally come up.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Utah DABS has limited AI-search visibility, scoring 38/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 30, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Utah DABS official site
Utah DABS was founded in 1888. Utah DABS operates in the Government category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Utah DABS is headquartered in Logan. Utah DABS operates in the Government category.
Sources: Wikidata
Utah DABS scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Utah DABS official site
Utah DABS can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Utah DABS official site
Utah DABS is owned by or part of Utah System of Higher Education. Utah DABS operates in the Government category.
Sources: Wikidata
Utah DABS, or the Department of Alcoholic Beverage Services, is the official Utah state government agency responsible for overseeing the sale and distribution of liquor and alcoholic products throughout the state.
Sources: Utah DABS official site
Utah DABS regulates and oversees the sale and distribution of alcoholic beverages in Utah. It manages licensing and permitting for retailers and licensees, ensures compliance with state alcohol laws, and provides regulated public access to alcoholic beverages, including allocated and rare high-demand products.
Sources: Utah DABS official site
Utah DABS scores 38/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Utah DABS has a weak AI-visibility profile at 38/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (51/100) and its weakest is trust (30/100). It benefits from a Wikidata knowledge-graph entry, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Utah DABS from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
74 in November 2026, down from 75 in September 2026.
Ranked closest to Utah DABS: U.S. Naval War College (74/100), US Ignite (74/100), Union des Villes et Communes de Wallonie (74/100), Vacall (74/100).
A step up - brands to learn from: Genasys (81/100), Zero Project (81/100).
Category leader: ABC News (96/100).
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