Championing a New Era of Mental Health
Active Minds (activeminds.org) scores 89 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Non-profit brands, Healthcare brands, Education brands, in the 99th percentile of 14953 Non-profit brands.
Active Minds is a nonprofit organization founded in 2003 and headquartered in Washington, D.C. It focuses on mobilizing youth and young adults to lead a movement aimed at transforming societal attitudes toward mental health. The organization operates in the categories of nonprofit, healthcare, and education, using education, advocacy, and community programs to engage students, educators, parents, and communities in mental health awareness efforts.
| Brand Name | Active Minds |
|---|---|
| Domain | activeminds.org |
| Industry | Non-profit, Healthcare |
| Founded | 2003 |
| Headquarters | Washington, D.C. |
| Main Competitors | NAMI (National Alliance on Mental Illness) (86/100), Mental Health America (80/100), The Jed Foundation (86/100), To Write Love on Her Arms (81/100), Bring Change to Mind |
Moz Domain Authority 59/100 vs category average 49 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #205,078 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Active Minds has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Mobilizing youth and young adults to lead a transformative movement in mental health, forever changing how it is valued and prioritized in society." (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on Instagram, Facebook, X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Active Minds?", Claude could identify the brand as of September 2026. Active Minds is a nonprofit organization focused on mental health awareness and education for young adults, particularly on college campuses, founded in 2003 by Alison Malmon after her brother's suicide. It runs peer-to-peer programs, chapters at high schools and universities, an Best known for Being a leading youth mental health advocacy organization with student-led chapters on college campuses across the US.
When asked "Best brands similar to Active Minds?", Claude would recommend Active Minds as of September 2026. It's one of the most recognized organizations specifically dedicated to young adult mental health awareness and suicide prevention, so it would naturally come up in that context.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Active Minds's main competitors in Non-profit: NAMI (National Alliance on Mental Illness) (86/100), Mental Health America (80/100), The Jed Foundation (86/100), To Write Love on Her Arms (81/100).
Sources: Brand Analyzer scan
Active Minds is a nonprofit mental health awareness organization founded in 2003 and headquartered in Washington, D.C. It is categorized within nonprofit, healthcare, and education sectors, and is dedicated to mobilizing youth and young adults to lead a movement that changes how mental health is valued and prioritized in society.
Sources: Active Minds official site
Active Minds has moderate AI-search visibility, scoring 65/100 on Brand Analyzer's AI visibility composite (visibility 68, trust 55, recommendation 70). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Active Minds official site
Active Minds was founded in 2003. Active Minds operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Active Minds is headquartered in Washington, D.C.. Active Minds operates in the Non-profit category.
Sources: Wikidata
Active Minds works to mobilize youth and young adults through education, advocacy, and community programs to raise awareness about mental health. It empowers young people to drive grassroots change rather than relying solely on top-down institutional approaches, engaging students, educators, parents, and communities in mental health advocacy.
Sources: Active Minds official site
Active Minds scores 70/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Active Minds official site
Active Minds can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Active Minds official site
Active Minds is known for being a youth-driven movement focused on transforming societal attitudes toward mental health. It is recognized for empowering young people themselves-rather than institutions-to lead grassroots advocacy and awareness efforts on college campuses and in communities.
Sources: Active Minds official site
Active Minds' programs are used by youth and young adults, particularly students, as well as educators, parents, and community members who are invested in mental health advocacy and support. The organization is structured around empowering this demographic to lead mental health initiatives within their own communities.
Sources: Active Minds official site
Active Minds scores 65/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Active Minds has a moderate AI-visibility profile at 65/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (70/100) and its weakest is trust (55/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #205,078 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Active Minds from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Active Minds: American Ballet Theatre (89/100), AbleGamers (89/100), Addgene (89/100), The Advocate (89/100).
A step up - brands to learn from: Workaway (91/100), WHYY (91/100).
Category leader: Change.org (97/100).
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