The world's #1 free ad blocker
Adblock Plus (adblockplus.org) scores 90 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Technology brands, SaaS brands, in the 97th percentile of 46619 Technology brands.
Adblock Plus, developed by Eyeo, is a free ad-blocking browser extension and mobile app founded in 2006. It is available on Firefox, Chrome, Safari, Android, and iOS, and blocks pop-ups, intrusive ads, cookie banners, and trackers, including ads appearing on platforms like Facebook and YouTube. It has expanded to address ads in AI assistants such as ChatGPT and Copilot. Positioned as one of the most widely used ad blockers, it aims to provide a cleaner, faster, and safer browsing experience for users across desktop and mobile devices.
| Brand Name | Adblock Plus |
|---|---|
| Domain | adblockplus.org |
| Industry | Technology, SaaS |
| Founded | 2006 |
| Main Competitors | uBlock Origin (83/100), AdGuard (96/100), Ghostery (91/100), AdBlock (91/100), Brave Browser (83/100), Privacy Badger (65/100) |
Moz Domain Authority 86/100 vs category average 40 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,068 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Adblock Plus has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Adblock Plus, the most popular ad blocker on Firefox, Chrome, Safari, Android and iOS. Block pop-ups and annoying ads on websites like Facebook and YouTube." (Meta description: 25 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), YouTube, Instagram, GitHub; no detected presence on Facebook, LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Adblock Plus?", Claude could identify the brand as of September 2026. Adblock Plus is a free, open-source browser extension developed by Eyeo GmbH that blocks online ads, pop-ups, and tracking scripts. It also runs an 'Acceptable Ads' program that allows certain non-intrusive ads to appear by default, which advertisers can pay to be whitelisted und Best known for Being one of the most widely used ad-blocking browser extensions.
When asked "Best brands similar to Adblock Plus?", Claude would recommend Adblock Plus as of September 2026. It's one of the most recognizable and long-standing ad blockers, so it's a natural mention alongside alternatives like uBlock Origin.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Adblock Plus's main competitors in Technology: uBlock Origin (83/100), AdGuard (96/100), Ghostery (91/100), AdBlock (91/100), Brave Browser (83/100).
Sources: Brand Analyzer scan
Adblock Plus has moderate AI-search visibility, scoring 64/100 on Brand Analyzer's AI visibility composite (visibility 72, trust 44, recommendation 75). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Adblock Plus official site
Adblock Plus was founded in 2006. Adblock Plus operates in the Technology category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Adblock Plus scores 75/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Technology options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Adblock Plus official site
Adblock Plus offers a browser extension and mobile application that blocks pop-ups, intrusive ads, and cookie banners. It is available for Firefox, Chrome, and Safari browsers, as well as Android and iOS mobile devices. The product also extends its blocking capabilities to ads appearing within AI assistant platforms such as ChatGPT and Copilot.
Sources: Adblock Plus official site
Adblock Plus is a free browser extension and mobile app that blocks online advertisements, pop-ups, and cookie banners. Founded in 2006, it is available across major browsers including Firefox, Chrome, and Safari, as well as Android and iOS devices. It is described as content filtering and ad-blocking software designed to improve the browsing experience by removing intrusive ads from websites and apps.
Sources: Adblock Plus official site
Adblock Plus blocks pop-ups, intrusive ads, and cookie banners on websites and apps, including popular platforms like Facebook and YouTube. It also filters ads appearing in AI assistants such as ChatGPT and Copilot. The extension works across Firefox, Chrome, Safari, and other browsers, as well as Android and iOS devices, aiming to make web browsing cleaner, faster, and safer by removing unwanted advertising content.
Sources: Adblock Plus official site
Adblock Plus can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Adblock Plus official site
Adblock Plus is known for being one of the most popular ad-blocking browser extensions, available across Firefox, Chrome, Safari, Android, and iOS. It is recognized for blocking pop-ups and intrusive ads on major websites like Facebook and YouTube, as well as for extending its ad-blocking capabilities to newer platforms such as AI assistants like ChatGPT and Copilot.
Sources: Adblock Plus official site
Adblock Plus is popular because it is widely available across major browsers (Firefox, Chrome, Safari) and mobile platforms (Android, iOS), giving it broad accessibility. It addresses a common user need-blocking pop-ups, intrusive ads, and cookie banners on frequently visited sites like Facebook and YouTube. Its continued adaptation to new advertising formats, including ads in AI assistants like ChatGPT and Copilot, has helped maintain its relevance and reputation as a leading free ad-blocking tool.
Sources: Adblock Plus official site
Adblock Plus scores 64/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Adblock Plus has a moderate AI-visibility profile at 64/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (75/100) and its weakest is trust (44/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #1,068 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Adblock Plus from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Adblock Plus: ActiveCampaign (90/100), Aerospike (90/100), Agiloft (90/100).
A step up - brands to learn from: Zuken (91/100), Zoom (91/100).
Category leader: Hostinger (97/100).
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