Powering Scientific Sharing
Addgene (addgene.org) scores 89 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Non-profit brands, Healthcare brands, Education brands, in the 99th percentile of 15250 Non-profit brands.
Addgene is a nonprofit organization founded in 2004 and headquartered in Cambridge, Massachusetts, that operates as a centralized repository for plasmids, viral vectors, and recombinant antibodies. It supports academic and scientific researchers worldwide by providing quality-controlled biological materials, material transfer services, and educational resources, aiming to simplify sharing and accelerate scientific discovery.
| Brand Name | Addgene |
|---|---|
| Domain | addgene.org |
| Industry | Non-profit, Healthcare |
| Founded | 2004 |
| Headquarters | Cambridge |
| Main Competitors | ATCC (83/100), Thermo Fisher Scientific (90/100), MilliporeSigma (Sigma-Aldrich) (83/100), GenScript (79/100), Abcam (85/100), Horizon Discovery (75/100) |
Moz Domain Authority 62/100 vs category average 49 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Addgene has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Addgene is a nonprofit repository for plasmids, viral vectors, and recombinant antibodies, plus educational resources, material transfer services, and direct scientist support for …" (Meta description: 25 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Facebook, Instagram, YouTube, LinkedIn, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Addgene?", Claude could identify the brand as of September 2026. Addgene is a nonprofit plasmid repository that collects, stores, and distributes plasmids (and related tools like viral vectors and antibodies) submitted by scientists so other researchers can access validated genetic materials for their experiments. Best known for Being the go-to global repository for sharing and distributing plasmids among life science researchers.
When asked "Best brands similar to Addgene?", Claude would recommend Addgene as of September 2026. It's essentially the standard resource in molecular biology labs worldwide for obtaining plasmids, so it would naturally come up in any discussion of research material repositories or science-focused nonprofits.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Addgene's main competitors in Non-profit: ATCC (83/100), Thermo Fisher Scientific (90/100), MilliporeSigma (Sigma-Aldrich) (83/100), GenScript (79/100), Abcam (85/100).
Sources: Brand Analyzer scan
Addgene offers a repository of plasmids, viral vectors, and recombinant antibodies for researchers, along with material transfer agreement services, educational resources related to these materials, and direct support for scientists navigating material acquisition and sharing.
Sources: Addgene official site
Addgene is a nonprofit repository founded in 2004 and based in Cambridge, Massachusetts, that facilitates the sharing of plasmids, viral vectors, and recombinant antibodies among scientific researchers.
Sources: Addgene official site
Addgene has moderate AI-search visibility, scoring 56/100 on Brand Analyzer's AI visibility composite (visibility 63, trust 37, recommendation 67). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Addgene official site
Addgene was founded in 2004. Addgene operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Addgene is headquartered in Cambridge. Addgene operates in the Non-profit category.
Sources: Wikidata
Addgene collects, quality-controls, and distributes plasmids, viral vectors, and recombinant antibodies to researchers. It also provides material transfer agreement services, educational resources, and direct support to help scientists access and share biological materials for their research.
Sources: Addgene official site
Addgene scores 67/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Addgene official site
Addgene is used by academic researchers, scientists, and laboratories worldwide who need plasmids, viral vectors, antibodies, and related genetic materials to conduct their research.
Sources: Addgene official site
Addgene is known for being a trusted nonprofit repository that centralizes and distributes plasmids, viral vectors, and antibodies, streamlining material transfer agreements and making it easier for scientists worldwide to obtain quality-controlled research materials.
Sources: Addgene official site
Addgene can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Addgene official site
Addgene is popular among researchers because it centralizes access to plasmids, viral vectors, and antibodies in one nonprofit repository, reducing the time and effort needed to obtain and share quality-controlled scientific materials compared to sourcing them individually from other labs.
Sources: Addgene official site
Addgene scores 56/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Addgene has a limited AI-visibility profile at 56/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (67/100) and its weakest is trust (37/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a Moz Domain Authority of 62/100. The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Addgene from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Addgene: Active Minds (89/100), American Ballet Theatre (89/100), The Advocate (89/100), amfAR (89/100).
A step up - brands to learn from: Workaway (91/100), WHYY (91/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.