Fighting hate, pursuing justice
ADL (Anti-Defamation League) (adl.org) scores 90 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Non-profit brands, Education brands, Government brands, in the 98th percentile of 3131 Non-profit brands.
ADL (Anti-Defamation League) is a non-profit organization whose mission is to stop the defamation of the Jewish people and secure justice and fair treatment for all. It combines over a century of experience with research, advocacy, and education to combat antisemitism and other forms of hate, offering resources, reports, and programs such as the Jewish Venture Accelerator. ADL serves Jewish communities, educators, students, policymakers, civic organizations, and the general public.
| Brand Name | ADL (Anti-Defamation League) |
|---|---|
| Domain | adl.org |
| Industry | Non-profit, Education |
| Main Competitors | Southern Poverty Law Center (87/100), Simon Wiesenthal Center (85/100), American Jewish Committee (86/100), NAACP (91/100), Human Rights Campaign (92/100) |
Moz Domain Authority 85/100 vs category average 52 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #15,178 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
ADL (Anti-Defamation League) has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "To stop the defamation of the Jewish people and secure justice and fair treatment to all." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, Product/Article schema, og:title, og:image, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Drupal.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is ADL (Anti-Defamation League)?", Claude could identify the brand as of September 2026. The Anti-Defamation League is a Jewish non-governmental organization founded in 1913 that combats antisemitism and other forms of hate, bigotry, and discrimination through advocacy, education, civil rights work, and tracking of hate crimes and extremist activity. Best known for Monitoring and combating antisemitism and hate crimes, including its annual audit of antisemitic incidents.
When asked "Best brands similar to ADL (Anti-Defamation League)?", Claude would recommend ADL (Anti-Defamation League) as of September 2026. It's one of the most prominent and long-standing organizations fighting antisemitism and hate, so it would naturally come up alongside groups like the SPLC or Simon Wiesenthal Center.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
ADL (Anti-Defamation League)'s main competitors in Non-profit: Southern Poverty Law Center (87/100), Simon Wiesenthal Center (85/100), American Jewish Committee (86/100), NAACP (91/100), Human Rights Campaign (92/100).
Sources: Brand Analyzer scan
ADL (Anti-Defamation League) is a non-profit organization categorized under Non-profit, Education, and Government sectors, dedicated to stopping the defamation of the Jewish people and securing justice and fair treatment for all.
ADL (Anti-Defamation League) has moderate AI-search visibility, scoring 64/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 63, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
ADL (Anti-Defamation League) scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
ADL offers research reports, educational programs, advocacy initiatives, and specialized programs such as the Jewish Venture Accelerator, all aimed at combating antisemitism and hate while promoting justice and fair treatment for all.
ADL is known for being a leading global anti-hate organization with over a century of experience combating antisemitism, producing research and reports, and advocating for civil rights and fair treatment for all communities.
ADL (Anti-Defamation League) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
ADL's resources and programs are used by Jewish communities, educators, students, policymakers, civic organizations, and members of the general public who are concerned with combating hate and promoting equality.
ADL (Anti-Defamation League) scores 64/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
ADL (Anti-Defamation League) has a moderate AI-visibility profile at 64/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (65/100) and its weakest is recommendation likelihood (63/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #15,178 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify ADL (Anti-Defamation League) from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to ADL (Anti-Defamation League): ACT (90/100), American Civil Liberties Union (ACLU) (90/100), Aeon (90/100), American Medical Association (AMA) (90/100).
A step up - brands to learn from: Workaway (91/100), Rainforest Alliance (91/100).
Category leader: PBS (97/100).
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