We All Belong Here
New York State Division of Human Rights (ny.gov) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Government brands, Legal brands, in the 84th percentile of 4762 Government brands.
The New York State Division of Human Rights is a state government agency established in 1945 responsible for enforcing New York's Human Rights Law. It investigates complaints of discrimination, hate, and bias based on protected characteristics such as race, religion, disability, and nationality. The agency serves New York State residents in areas including employment, housing, education, and public accommodations, allowing individuals to file complaints for free without requiring legal representation.
| Brand Name | New York State Division of Human Rights |
|---|---|
| Domain | ny.gov |
| Industry | Government, Legal |
| Founded | 1945 |
| Parent Company / Owner | New York State Government |
| Main Competitors | U.S. Equal Employment Opportunity Commission (78/100), New York City Commission on Human Rights (83/100), California Civil Rights Department, New Jersey Division on Civil Rights (79/100), Illinois Department of Human Rights, Massachusetts Commission Against Discrimination (85/100) |
Moz Domain Authority 90/100 vs category average 50 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
New York State Division of Human Rights has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "The Division is committed to protecting your human rights by fighting hate, bias, and discrimination. We are here to enforce the Human Rights Law, so you can safely call New York S…" (Meta description: 33 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube; no detected presence on LinkedIn, Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is New York State?", Claude could identify the brand as of August 2026. New York State is a U.S. state government, and ny.gov is its official portal for state services like DMV, taxation, health, and business licensing. Best known for Being the official state government website for New York, providing access to public services like DMV and tax filing.
When asked "Best brands similar to New York State?", Claude would not surface New York State Division of Human Rights as of August 2026. It's a government entity, not a commercial brand, so it wouldn't come up in a discussion of best brands or companies to compare.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
New York State Division of Human Rights's main competitors in Government: U.S. Equal Employment Opportunity Commission (78/100), New York City Commission on Human Rights (83/100), New Jersey Division on Civil Rights (79/100), Massachusetts Commission Against Discrimination (85/100).
Sources: Brand Analyzer scan
The Division offers a complaint-filing service for individuals who have experienced or witnessed discrimination, hate, or bias. Complaints can be filed for free and without requiring an attorney. The agency also investigates and enforces compliance with New York's Human Rights Law in areas such as employment, housing, education, and public spaces.
Sources: New York State Division of Human Rights official site
The New York State Division of Human Rights is a government agency of New York State, founded in 1945, responsible for enforcing the state's Human Rights Law. It is the official civil rights enforcement body tasked with protecting New Yorkers from discrimination, hate, and bias.
Sources: New York State Division of Human Rights official site
New York State Division of Human Rights has limited AI-search visibility, scoring 49/100 on Brand Analyzer's AI visibility composite (visibility 55, trust 44, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: New York State Division of Human Rights official site
New York State Division of Human Rights was founded in 1945. New York State Division of Human Rights operates in the Government category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
New York State Division of Human Rights scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: New York State Division of Human Rights official site
As an official New York State government agency established in 1945, the Division operates under statutory authority to enforce the state's Human Rights Law. Its role as a public enforcement body responsible for investigating discrimination complaints indicates it is an authoritative and accountable institution within New York's legal and civil rights framework.
Sources: New York State Division of Human Rights official site
New York State Division of Human Rights can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: New York State Division of Human Rights official site
New York State residents who have experienced or witnessed discrimination, hate, or bias based on protected characteristics such as race, religion, disability, or nationality use the Division's services, primarily to file complaints regarding violations of the state's Human Rights Law.
Sources: New York State Division of Human Rights official site
The Division is known for enforcing New York State's Human Rights Law, which is described as a nation-leading civil rights statute. It is recognized as the state's primary authority for investigating and addressing complaints of discrimination, hate, and bias.
Sources: New York State Division of Human Rights official site
New York State Division of Human Rights scores 49/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
New York State Division of Human Rights has a limited AI-visibility profile at 49/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (55/100) and its weakest is trust (44/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a Moz Domain Authority of 90/100. The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify New York State Division of Human Rights from memory (August 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
83 in September 2026, level with 83 in August 2026.
Ranked closest to New York State Division of Human Rights: NYC311 (83/100), NTI (Nuclear Threat Initiative) (83/100), OECD (83/100), Omnilert (83/100).
A step up - brands to learn from: Yr (91/100), Yoti (91/100).
Category leader: ABC News (96/100).
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