Microsoft Brand Score: 84/100 — Strong Brand tier

Link Management Service

Microsoft (aka.ms) earns a Brand Analyzer score of 84 out of 100, placing it in the Strong Brand tier among Technology brands, SaaS brands. Among 9375 Technology brands analyzed, Microsoft ranks in the 96th percentile (category average 68, leader 97). The score combines seven dimensions — name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority — into a single objective benchmark. Dimension scores: Name Quality 93/100, Digital Presence 92/100, Visual Identity 75/100, Messaging Clarity 100/100, Trust Foundation 75/100, AI Discoverability 41/100, Brand Authority 80/100.

Score breakdown — 7 dimensions

AI visibility

Microsoft scores 64/100 for AI visibility — how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Visibility — 80/100

Trust — 34/100

Recommendation likelihood — 70/100

Recommendations

Peer brands: Accenture (97/100), Atom (97/100), Docker (97/100), HP (97/100), Logitech (97/100).