Earth's Most Customer-Centric Company
Amazon (amazon.de) scores 88 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among E-commerce brands, Technology brands, in the 92nd percentile of 7303 E-commerce brands.
Amazon is an American multinational technology company founded in 1994 and headquartered in Seattle. It operates a large-scale online marketplace and provides cloud computing services, offering customers a wide selection of products at competitive prices with an emphasis on fast delivery and convenience. The company serves both individual consumers and businesses globally, spanning e-commerce and technology sectors.
| Brand Name | Amazon |
|---|---|
| Domain | amazon.de |
| Industry | E-commerce, Technology |
| Founded | 1994 |
| Headquarters | Seattle |
| Parent Company / Owner | Jeff Bezos |
| CEO | Jeff Bezos |
| Main Competitors | Walmart (88/100), eBay (95/100), Alibaba (85/100), Otto (93/100), Zalando (86/100), Microsoft (Azure), Google Cloud, Target (97/100) |
Moz Domain Authority 93/100 vs category average 43 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #379 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Amazon has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Während wir Ihre Eingabe ausführen wollten, ist ein technischer Fehler aufgetreten. Wir arbeiten bereits daran und werden sobald wie möglich wieder für Sie da sein. Bitte schauen S…" (Meta description: 31 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Amazon?", Claude could identify the brand as of August 2026. Amazon.de is the German version of Amazon's e-commerce platform, offering millions of products across categories like electronics, books, home goods, and groceries, with fast shipping through Prime membership. Best known for Being the dominant online marketplace in Germany for fast, wide-selection shopping.
When asked "Best brands similar to Amazon?", Claude would recommend Amazon as of August 2026. It's one of the largest and most trusted e-commerce platforms globally, so it would naturally come up when discussing top online retailers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Amazon's main competitors in E-commerce: Walmart (88/100), eBay (95/100), Alibaba (85/100), Otto (93/100), Zalando (86/100).
Sources: Brand Analyzer scan
Amazon has moderate AI-search visibility, scoring 64/100 on Brand Analyzer's AI visibility composite (visibility 85, trust 37, recommendation 60). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Amazon official site
Amazon was founded in 1994. Amazon operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Amazon is headquartered in Seattle. Amazon operates in the E-commerce category.
Sources: Wikidata
Amazon scores 60/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Amazon official site
Amazon is an American multinational technology company founded in 1994 and headquartered in Seattle. It operates in the e-commerce and technology sectors, best known for its online retail marketplace and cloud computing services.
Sources: Amazon official site
Amazon can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Amazon official site
Amazon is owned by or part of Jeff Bezos. Amazon operates in the E-commerce category.
Sources: Wikidata
Amazon operates a large online marketplace that connects buyers and sellers of a wide range of products, and it also provides technology services including cloud computing. Its stated mission is to offer customers the widest possible selection of products at the lowest possible prices with convenient shopping.
Sources: Amazon official site
Amazon scores 64/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Amazon has a moderate AI-visibility profile at 64/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (85/100) and its weakest is trust (37/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #379 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Amazon from memory (August 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Amazon: Amazon (88/100), Amazon.co.jp (88/100), Amazon (88/100), Amazon.in (88/100).
A step up - brands to learn from: Zoom (91/100), Zappos (91/100).
Category leader: DHL (97/100).
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