Earth's most customer-centric company
Amazon (amazon.es) scores 88 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among E-commerce brands, Technology brands, in the 92nd percentile of 7313 E-commerce brands.
Amazon is an American multinational technology company founded in 1994 and headquartered in Seattle. Operating primarily in e-commerce and technology, it runs an online marketplace offering a broad selection of products and services to individual consumers and businesses worldwide. The company emphasizes fast, reliable delivery, competitive pricing, and a customer-centric shopping experience, supported by its own logistics and technology infrastructure. Amazon positions itself as a leading global online retailer.
| Brand Name | Amazon |
|---|---|
| Domain | amazon.es |
| Industry | E-commerce, Technology |
| Founded | 1994 |
| Headquarters | Seattle |
| Parent Company / Owner | Jeff Bezos |
| CEO | Jeff Bezos |
| Main Competitors | Walmart (88/100), eBay (95/100), Alibaba (85/100), Target (97/100), Best Buy (91/100), El Corte Inglés (90/100), AliExpress (93/100), Shopify (95/100), Google (83/100), Microsoft (79/100) |
Moz Domain Authority 93/100 vs category average 43 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #728 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Amazon has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Se ha producido un error al intentar procesar tu solicitud." (Meta description: 10 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Amazon?", Claude could identify the brand as of August 2026. Amazon.es is the Spanish version of Amazon's e-commerce platform, offering millions of products across categories like electronics, books, home goods, and groceries, with services like Prime for fast shipping and streaming. Best known for Being the largest global online marketplace with vast product selection and fast delivery.
When asked "Best brands similar to Amazon?", Claude would recommend Amazon as of August 2026. Amazon is a dominant player in e-commerce worldwide, including Spain, and is a natural reference point for online shopping platforms.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Amazon's main competitors in E-commerce: Walmart (88/100), eBay (95/100), Alibaba (85/100), Target (97/100), Best Buy (91/100).
Sources: Brand Analyzer scan
Amazon is an American multinational technology company founded in 1994 and headquartered in Seattle. It operates in the e-commerce and technology sectors, running one of the world's largest online marketplaces where consumers and businesses can buy a wide variety of products and services.
Sources: Amazon official site
Amazon has moderate AI-search visibility, scoring 66/100 on Brand Analyzer's AI visibility composite (visibility 85, trust 44, recommendation 60). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Amazon official site
Amazon was founded in 1994. Amazon operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Amazon is headquartered in Seattle. Amazon operates in the E-commerce category.
Sources: Wikidata
Amazon operates an online marketplace that allows customers to browse, purchase, and receive a wide range of products, supported by its own logistics and delivery infrastructure. It also provides technology-related services as part of its broader business, aiming to offer convenience, selection, and competitive pricing to shoppers.
Sources: Amazon official site
Amazon scores 60/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Amazon official site
Amazon offers an online marketplace featuring a wide range of products for individual consumers and businesses, supported by logistics and delivery services designed to ensure fast and reliable order fulfillment.
Sources: Amazon official site
Amazon is known for its vast online product selection, fast and reliable delivery, competitive pricing, and customer-centric approach to online shopping. It is widely recognized as one of the world's leading e-commerce platforms.
Sources: Amazon official site
Amazon can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Amazon official site
Amazon is used by a broad range of customers, including individual consumers and businesses, who seek convenient access to a wide variety of products and services through online shopping.
Sources: Amazon official site
Amazon is owned by or part of Jeff Bezos. Amazon operates in the E-commerce category.
Sources: Wikidata
Amazon is popular because it offers an extensive selection of products, fast and reliable delivery, competitive pricing, and a seamless, customer-focused shopping experience backed by advanced logistics and technology.
Sources: Amazon official site
Amazon scores 66/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Amazon has a moderate AI-visibility profile at 66/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (85/100) and its weakest is trust (44/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #728 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Amazon from memory (August 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Amazon: Amazon (88/100), Amazon (88/100), Amazon.in (88/100), Amouage (88/100).
A step up - brands to learn from: Zoom (91/100), Zappos (91/100).
Category leader: DHL (97/100).
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