Amey Holden Brand Score: 65/100 - Developing tier

Anything But Code Power Platform Specialist

Amey Holden (ameyholden.com) earns a Brand Analyzer score of 65 out of 100, placing it in the Developing tier among SaaS brands, Marketing & Advertising brands, Technology brands. Among 12358 SaaS brands analyzed, Amey Holden ranks in the 27th percentile (category average 69, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 93/100, Digital Presence 71/100, Visual Identity 96/100, Messaging Clarity 95/100, Trust Foundation 45/100, AI Discoverability 81/100, Brand Authority 20/100.

AI Snapshot

Amey Holden is a Microsoft Most Valuable Professional (MVP) specializing in Dynamics 365 Customer Insights - Journeys (Marketing), Power Automate, and Power Apps. Operating under the tagline 'Anything But Code,' the platform focuses on low-code and no-code solutions that go beyond official Microsoft documentation. Amey Holden aims to empower Power Platform users, makers, and doers by providing expert guidance on advanced techniques within the Microsoft ecosystem.

Key facts about Amey Holden
Brand NameAmey Holden
Domainameyholden.com
IndustrySaaS, Marketing & Advertising
Main CompetitorsPragmatic Works, RADACAD, Shane Young / PowerApps911, 365 Training, Reza Dorrani

Evidence

Moz Domain Authority 10/100 vs category average 28 / leader 99 - limited third-party links, so AI systems rarely encounter mentions of the brand.

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "Anything But Code | Microsoft Most Valuable Professional | Dynamics 365 Customer Insights - Journeys (Marketing) Expert. I write about cool stuff you can do beyond the do…" (Meta description: 56 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: 3 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt mentions GPTBot, ClaudeBot, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Social footprint: verified profiles on YouTube, GitHub; no detected presence on LinkedIn, X (Twitter), Facebook, Instagram - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Score breakdown - 7 dimensions

AI visibility

Amey Holden scores 22/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Amey Holden has a weak AI-visibility profile at 22/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (42/100) and its weakest is visibility (0/100). It benefits from open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 10/100.

Visibility - 0/100

Trust - 37/100

Recommendation likelihood - 42/100

People Also Ask About Amey Holden

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are Amey Holden's main competitors?

Amey Holden's main competitors include Pragmatic Works, RADACAD, Shane Young / PowerApps911, 365 Training, Reza Dorrani. These companies compete in the SaaS space for similar customers, offering comparable products or services.

Sources: Amey Holden official site

What are the best alternatives to Amey Holden?

Popular alternatives to Amey Holden include Pragmatic Works, RADACAD, Shane Young / PowerApps911, 365 Training, Reza Dorrani. Each is an established option in the SaaS space; the best fit depends on your specific needs, budget, and required features.

Sources: Amey Holden official site

Is Amey Holden trustworthy?

Amey Holden holds the designation of Microsoft Most Valuable Professional (MVP), which is a credential awarded by Microsoft to independent experts who demonstrate outstanding community leadership and technical expertise in Microsoft technologies. This designation serves as a recognized indicator of credibility and expertise within the Microsoft ecosystem. The platform's focus on documented, practical guidance for Dynamics 365 and Power Platform tools further supports its standing as a reliable knowledge source.

Sources: Amey Holden official site

What is Amey Holden?

Amey Holden is a Microsoft Most Valuable Professional (MVP) and expert in Dynamics 365 Customer Insights - Journeys (Marketing), Power Automate, and Power Apps. Operating at ameyholden.com under the tagline 'Anything But Code,' it is a knowledge and guidance platform focused on low-code and no-code approaches within the Microsoft Power Platform ecosystem. It targets users, makers, and doers seeking to advance their skills beyond what is covered in official Microsoft documentation.

Sources: Amey Holden official site

Amey Holden vs Pragmatic Works: how do they compare?

Amey Holden and Pragmatic Works are competitors in SaaS. They target overlapping audiences; the right choice depends on your specific needs and priorities.

Sources: Amey Holden official site

What does Amey Holden do?

Amey Holden provides expert guidance, tutorials, and insights on advanced use of Dynamics 365 Customer Insights - Journeys, Power Automate, and Power Apps. The focus is on low-code and no-code solutions that go beyond the official Microsoft documentation. Content is designed to help Power Platform users and makers discover techniques and capabilities that empower them to take their Microsoft Power Platform journey to the next level without requiring traditional coding skills.

Sources: Amey Holden official site

Does ChatGPT recommend Amey Holden?

Amey Holden scores 42/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest SaaS options. Recommendation depends on crawlability, structured data, and category authority.

Sources: Amey Holden official site

What is Amey Holden known for?

Amey Holden is known for being a Microsoft Most Valuable Professional (MVP) specializing in Dynamics 365 Customer Insights - Journeys (Marketing) and the broader Microsoft Power Platform. The brand is particularly recognized for its 'Anything But Code' (ABC) approach, which emphasizes low-code and no-code solutions. It is noted for providing guidance that goes beyond official Microsoft documentation, helping users unlock advanced capabilities in Power Automate and Power Apps.

Sources: Amey Holden official site

How can Amey Holden improve its AI discoverability?

Amey Holden can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: Amey Holden official site

Who uses Amey Holden?

Amey Holden's content and guidance are aimed at Power Platform users, makers, and doers - individuals and businesses that work with Microsoft Dynamics 365 Customer Insights - Journeys, Power Automate, and Power Apps. This includes marketing professionals using Dynamics 365 for customer engagement, citizen developers building low-code or no-code solutions, and organizations seeking to maximize their investment in the Microsoft Power Platform ecosystem.

Sources: Amey Holden official site

Recommendations

Peer brands

Ranked closest to Amey Holden: AmazingHiring (65/100), AlumnIQ (65/100), AMPAworks (65/100), AnalyzeInsta (65/100).

A step up - brands to learn from: ZyG (71/100), Zuant (71/100).

Category leader: Accenture (97/100).