Yandex Translate Brand Score: 84/100 - Strong Brand tier

Translate the world, instantly

Yandex Translate (yandex.com) scores 84 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Technology brands, SaaS brands, Education brands, in the 81st percentile of 24970 Technology brands.

AI Snapshot

Yandex Translate is a free online translation service developed by Yandex, a web service company. Founded in 2011, it translates text, documents, and images across more than 90 languages and includes a dictionary offering meanings, synonyms, and usage examples. The tool is designed for individuals, students, professionals, and travelers seeking quick and reliable translation. It falls under the technology, SaaS, and education categories, and forms part of Yandex's broader suite of web services.

Key facts about Yandex Translate
Brand NameYandex Translate
Domainyandex.com
IndustryTechnology, SaaS
Founded2011
Parent Company / OwnerYandex
Main CompetitorsGoogle Translate, Microsoft Translator (73/100), DeepL (87/100), Reverso (84/100), Baidu Translate, Naver Papago

Evidence

Moz Domain Authority 94/100 vs category average 40 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.

Yandex Translate has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.

The homepage meta description reads "Yandex Translate is a free online translation tool that allows you to translate text, documents, and images in over 90 languages. In addition to translation, Yandex Translate also …" (Meta description: 43 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Social footprint: verified profiles on X (Twitter), Instagram; no detected presence on LinkedIn, Facebook, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know Yandex Translate?

Live results from asking a general-purpose AI assistant about the brand, checked August 2026.

When asked "What is Yandex?", Claude could identify the brand as of August 2026. Yandex is a Russian multinational technology company best known for its dominant search engine in Russia, and it also offers services spanning maps, ride-hailing (Yandex Taxi), food delivery, cloud computing, and e-commerce. Best known for Being Russia's leading internet search engine and tech ecosystem, often called the 'Google of Russia'.

When asked "Best brands similar to Yandex?", Claude would recommend Yandex Translate as of August 2026. It's a major, well-known tech company and a natural example when discussing search engines or tech ecosystems outside the Western/US-dominated market.

People Also Ask About Yandex Translate

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are Yandex Translate's main competitors?

Yandex Translate's main competitors in Technology: Microsoft Translator (73/100), DeepL (87/100), Reverso (84/100).

Sources: Brand Analyzer scan

What products or services does Yandex Translate offer?

Yandex Translate offers text translation, document translation, and image translation across more than 90 languages, as well as a dictionary feature providing word meanings, synonyms, and usage examples.

Sources: Yandex Translate official site

What is Yandex Translate?

Yandex Translate is a free online translation tool developed by Yandex, a web service company. It translates text, documents, and images across more than 90 languages and includes a dictionary with meanings, synonyms, and usage examples. Founded in 2011, it is part of Yandex's suite of web-based services aimed at helping users overcome language barriers.

Sources: Yandex Translate official site

When was Yandex Translate founded?

Yandex Translate was founded in 2011. Yandex Translate operates in the Technology category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.

Sources: Wikidata

What does Yandex Translate do?

Yandex Translate translates text, documents, and images between more than 90 languages. It also provides a dictionary feature that shows word meanings, synonyms, and examples of usage, supporting both quick translations and more detailed language study.

Sources: Yandex Translate official site

Does ChatGPT recommend Yandex Translate?

Yandex Translate scores 75/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Technology options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.

Sources: Yandex Translate official site

What is Yandex Translate known for?

Yandex Translate is known for offering free, multi-language translation of text, documents, and images, along with an integrated dictionary that provides definitions, synonyms, and usage examples for words and phrases.

Sources: Yandex Translate official site

How can Yandex Translate improve its AI discoverability?

Yandex Translate can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: Yandex Translate official site

Who uses Yandex Translate?

Yandex Translate is used by individuals, students, professionals, and travelers who need quick and reliable translation of text, documents, or images across multiple languages.

Sources: Yandex Translate official site

Who owns Yandex Translate?

Yandex Translate is owned by or part of Yandex. Yandex Translate operates in the Technology category.

Sources: Wikidata

Recommendations

AI visibility

Yandex Translate scores 61/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Yandex Translate has a moderate AI-visibility profile at 61/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (75/100) and its weakest is trust (44/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a Moz Domain Authority of 94/100. The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Yandex Translate from memory (August 2026) - a sign these signals are paying off.

Visibility - 65/100

Trust - 44/100

Recommendation likelihood - 75/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Score over time

84 in September 2026, down from 93 in August 2026.

Peer brands

Ranked closest to Yandex Translate: Yamdu (84/100), Yadea (84/100), Yaskawa (84/100), Yealink (84/100).

A step up - brands to learn from: Zuken (91/100), Zoom (91/100).

Category leader: Hostinger (97/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

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