Building Israel's daily reality for 62+ years
אשטרום (Ashtrom) (ashtrom.co.il) earns a Brand Analyzer score of 67 out of 100, placing it in the Developing tier among Real Estate brands, Manufacturing brands. Among 1031 Real Estate brands analyzed, אשטרום (Ashtrom) ranks in the 54th percentile (category average 66, leader 94). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 85/100, Digital Presence 71/100, Visual Identity 93/100, Messaging Clarity 95/100, Trust Foundation 59/100, AI Discoverability 80/100, Brand Authority 24/100.
Ashtrom (אשטרום) is an Israeli real estate and construction group founded in 1963 and headquartered in Tel Aviv. Operating for over 60 years, the company builds residential neighborhoods, roads, bridges, offices, and commercial spaces. Described as Israel's largest real estate and construction company, Ashtrom delivers comprehensive infrastructure solutions across both public and private sectors, with a commitment to sustainable development and strong financial backing.
| Brand Name | אשטרום (Ashtrom) |
|---|---|
| Domain | ashtrom.co.il |
| Industry | Real Estate, Manufacturing |
| Founded | 1963 |
| Headquarters | Tel Aviv |
| Main Competitors | Shikun & Binui, Africa Israel Investments, Electra (53/100), Delek Real Estate, Azrieli Group |
Moz Domain Authority 33/100 vs category average 28 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #3,484,206 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "במשך יותר מ-60 שנה, קבוצת אשטרום בונה את המציאות היומיומית של כולנו - משכונת המגורים ממנה אנו יוצאים בבוקר, הכבישים בהם אנו נוסעים, הגשרים שעל פניהם אנו חולפים, המשרדים בהם אנו עוב…" (Meta description: 41 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on LinkedIn, YouTube; no detected presence on Facebook, Instagram, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
אשטרום (Ashtrom) scores 40/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
אשטרום (Ashtrom) has a limited AI-visibility profile at 40/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (64/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #3,484,206 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 33/100 and thin schema.org structured data.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
אשטרום (Ashtrom)'s main competitors include Shikun & Binui, Africa Israel Investments, Electra (53/100), Delek Real Estate, Azrieli Group. These companies compete in the Real Estate space for similar customers, offering comparable products or services.
Sources: אשטרום (Ashtrom) official site
אשטרום (Ashtrom) and Electra are competitors in Real Estate. Brand Analyzer scores אשטרום (Ashtrom) at 67/100 and Electra at 53/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: אשטרום (Ashtrom) official site
Popular alternatives to אשטרום (Ashtrom) include Shikun & Binui, Africa Israel Investments, Electra (53/100), Delek Real Estate, Azrieli Group. Each is an established option in the Real Estate space; the best fit depends on your specific needs, budget, and required features.
Sources: אשטרום (Ashtrom) official site
Ashtrom offers a comprehensive range of construction and real estate development services. These include the development of residential neighborhoods, construction of roads and bridges, building of office complexes, and development of commercial and leisure spaces. The company operates across both public infrastructure and private real estate sectors, providing end-to-end solutions from planning through construction and delivery.
Sources: אשטרום (Ashtrom) official site
Ashtrom (אשטרום) is an Israeli real estate and construction group founded in 1963 and headquartered in Tel Aviv. It is described as Israel's largest real estate and construction company, operating across multiple sectors including residential development, infrastructure, commercial real estate, and public works. With over 62 years of experience, Ashtrom is positioned as a comprehensive builder of everyday infrastructure for Israeli society.
Sources: אשטרום (Ashtrom) official site
אשטרום (Ashtrom) has limited AI-search visibility, scoring 40/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 45, recommendation 64). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: אשטרום (Ashtrom) official site
אשטרום (Ashtrom) was founded in 1963. אשטרום (Ashtrom) operates in the Real Estate category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
אשטרום (Ashtrom) is headquartered in Tel Aviv. אשטרום (Ashtrom) operates in the Real Estate category.
Sources: Wikidata
Ashtrom builds and develops a wide range of infrastructure and real estate assets in Israel. Its activities include constructing residential neighborhoods, roads, bridges, office buildings, and entertainment or leisure venues. The company operates across both public infrastructure projects and private real estate development, delivering end-to-end construction and development solutions for government bodies, businesses, and private residents.
Sources: אשטרום (Ashtrom) official site
אשטרום (Ashtrom) scores 64/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Real Estate options. Recommendation depends on crawlability, structured data, and category authority.
Sources: אשטרום (Ashtrom) official site
Ashtrom is known for being Israel's largest real estate and construction group, with over 60 years of experience shaping the country's built environment. The company is recognized for its broad scope of work - spanning residential neighborhoods, major road infrastructure, bridges, commercial offices, and public spaces - making it a foundational player in Israel's everyday physical landscape.
Sources: אשטרום (Ashtrom) official site
Based on the available facts, Ashtrom has operated continuously for over 62 years, positioning itself as a long-established and large-scale construction and real estate group in Israel. Its longevity, scale, and description as Israel's largest company in its sector, along with noted strong financial backing and a commitment to sustainable development, suggest a stable and credible organization. No negative information is available in the provided facts.
Sources: אשטרום (Ashtrom) official site
אשטרום (Ashtrom) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: אשטרום (Ashtrom) official site
Ashtrom's clients and users include the Israeli government and public sector bodies (for infrastructure such as roads and bridges), businesses (for office and commercial space development), and private residents (for residential neighborhood development). Investors seeking exposure to Israel's real estate and construction market are also part of its target audience, as noted in the company's positioning.
Sources: אשטרום (Ashtrom) official site
Ashtrom is popular due to its unmatched scale and decades-long track record in Israel's construction and real estate industry. As the country's largest such group with over 62 years of experience, it has built critical infrastructure that touches everyday Israeli life - from the roads people drive on to the neighborhoods they live in and the offices where they work. Its comprehensive service offering and financial strength make it a go-to partner for both public and private sector clients.
Sources: אשטרום (Ashtrom) official site
Ranked closest to אשטרום (Ashtrom): Al Yafour General Contracting (67/100), AgentLocator (67/100), Atlas Invest (67/100), Awanis Properties (67/100).
A step up - brands to learn from: WLTH (71/100), Vend Park (71/100).
Category leader: Redfin (94/100).