Comprehensive Services with a Global Reach
Asplundh (asplundh.com) earns a Brand Analyzer score of 78 out of 100, placing it in the Brand-Ready tier among Energy & Utilities brands, Other brands. Among 626 Energy & Utilities brands analyzed, Asplundh ranks in the 93rd percentile (category average 67, leader 95). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 88/100, Digital Presence 82/100, Visual Identity 95/100, Messaging Clarity 100/100, Trust Foundation 70/100, AI Discoverability 81/100, Brand Authority 51/100.
Asplundh is a provider of vegetation management and utility infrastructure services. It employs 36,000 people in the U.S., Canada, Australia, and New Zealand. The company focuses on safety, cost-effectiveness, and environmental sustainability while supporting international GHG reduction efforts. Its services address vegetation management, infrastructure maintenance, and emergency storm response for utility companies and communities.
| Brand Name | Asplundh |
|---|---|
| Domain | asplundh.com |
| Industry | Energy & Utilities, Other |
| Main Competitors | Davey Tree (82/100), Bartlett Tree Experts (71/100), Lewis Tree Service, Wright Tree Service |
Moz Domain Authority 42/100 vs category average 29 / leader 90 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #358,487 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Asplundh has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "ASPLUNDH Asplundh is a leading provider of safe, cost-effective, and environmentally sustainable vegetation management and utility infrastructure services. Employing 36,000 in the …" (Meta description: 42 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Instagram, LinkedIn, X (Twitter), GitHub; no detected presence on Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Asplundh scores 59/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Asplundh has a limited AI-visibility profile at 59/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (64/100) and its weakest is trust (56/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #358,487 (Tranco).
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Asplundh offers vegetation management, utility infrastructure services, infrastructure maintenance, and emergency storm response services.
Sources: Asplundh official site
Asplundh is a provider of vegetation management and utility infrastructure services. It employs 36,000 workers across the U.S., Canada, Australia, and New Zealand and supports international GHG reduction efforts.
Sources: Asplundh official site
Asplundh provides safe, cost-effective, and environmentally sustainable vegetation management and utility infrastructure services. It supports utility companies and communities with infrastructure maintenance and emergency storm response.
Sources: Asplundh official site
Asplundh's main competitors include Davey Tree (82/100), Bartlett Tree Experts (71/100), Lewis Tree Service, Wright Tree Service. These companies compete in the Energy & Utilities space for similar customers, offering comparable products or services.
Sources: Asplundh official site
Asplundh and Davey Tree are competitors in Energy & Utilities. Brand Analyzer scores Asplundh at 78/100 and Davey Tree at 82/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Asplundh official site
Asplundh is known for delivering vegetation management and utility infrastructure services with emphasis on safety, cost-effectiveness, and environmental sustainability across multiple countries.
Sources: Asplundh official site
Popular alternatives to Asplundh include Davey Tree (82/100), Bartlett Tree Experts (71/100), Lewis Tree Service, Wright Tree Service. Each is an established option in the Energy & Utilities space; the best fit depends on your specific needs, budget, and required features.
Sources: Asplundh official site
Utility companies and communities requiring vegetation management, infrastructure maintenance, and emergency storm response services use Asplundh.
Sources: Asplundh official site
Asplundh has moderate AI-search visibility, scoring 59/100 on Brand Analyzer's AI visibility composite (visibility 58, trust 56, recommendation 64). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Asplundh official site
Asplundh scores 64/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Energy & Utilities options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Asplundh official site
Asplundh can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Asplundh official site
Ranked closest to Asplundh: Ameren (78/100), Shell (79/100), ConocoPhillips (78/100), Dominion Energy (78/100).
A step up - brands to learn from: NRG (81/100), Halliburton (81/100).
Category leader: Siemens (95/100).