Trendy Home Decor & Furnishings
At Home (athome.com) earns a Brand Analyzer score of 72 out of 100, placing it in the Brand-Ready tier among E-commerce brands, Real Estate brands. Among 2261 E-commerce brands analyzed, At Home ranks in the 69th percentile (category average 68, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 100/100, Digital Presence 82/100, Visual Identity 40/100, Messaging Clarity 100/100, Trust Foundation 70/100, AI Discoverability 35/100, Brand Authority 64/100.
At Home (athome.com) is a home decor retailer positioned as a go-to destination for affordable, stylish home furnishings and seasonal decor. Its mission is to inspire creativity and joy in every home through accessible pricing and on-trend selections. The brand targets budget-conscious homeowners and renters, offering frequent inventory refreshes to keep pace with the latest decor trends. At Home operates in the e-commerce and real estate categories.
| Brand Name | At Home |
|---|---|
| Domain | athome.com |
| Industry | E-commerce, Real Estate |
| Main Competitors | Wayfair (88/100), HomeGoods (80/100), IKEA (95/100), World Market (77/100), Pier 1 (83/100), Hobby Lobby |
Moz Domain Authority 64/100 vs category average 29 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #27,656 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
At Home appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "To inspire creativity and joy in every home through affordable, stylish decor." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on LinkedIn, Instagram, YouTube, GitHub; no detected presence on X (Twitter), Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
At Home scores 45/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
At Home has a limited AI-visibility profile at 45/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (60/100) and its weakest is trust (37/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #27,656 (Tranco) and a Moz Domain Authority of 64/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
At Home's main competitors include Wayfair (88/100), HomeGoods, IKEA, World Market, Pier 1. These companies compete in the E-commerce space for similar customers, offering comparable products or services.
Sources: At Home official site
At Home and Wayfair are competitors in E-commerce. Brand Analyzer scores At Home at 72/100 and Wayfair at 88/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: At Home official site
Popular alternatives to At Home include Wayfair (88/100), HomeGoods, IKEA, World Market, Pier 1. Each is an established option in the E-commerce space; the best fit depends on your specific needs, budget, and required features.
Sources: At Home official site
At Home has limited AI-search visibility, scoring 45/100 on Brand Analyzer's AI visibility composite (visibility 41, trust 37, recommendation 60). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: At Home official site
At Home scores 60/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: At Home official site
At Home can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: At Home official site
At Home offers a wide range of home decor products and furnishings. According to its value proposition, the brand provides on-trend home decor at affordable prices, with a vast selection that is regularly refreshed to reflect the latest styles. This includes seasonal decor and home furnishings, though specific product categories beyond these descriptions are not detailed in the available facts.
Sources: At Home official site
At Home primarily serves budget-conscious homeowners and renters who are seeking trendy, affordable home decor and furnishings. These are consumers who want to keep their living spaces stylish and current without spending heavily, and who value frequent product refreshes to access the latest home decor trends at accessible price points.
Sources: At Home official site
At Home offers a vast selection of on-trend home decor and furnishings at affordable prices. The brand focuses on making stylish living accessible to a wide range of consumers by frequently refreshing its inventory to reflect the latest trends. It serves customers through its e-commerce platform at athome.com, providing home decor and furnishing solutions for budget-conscious shoppers.
Sources: At Home official site
At Home (athome.com) is a home decor retailer that positions itself as the go-to destination for affordable, stylish home furnishings and seasonal decor. Its stated mission is to inspire creativity and joy in every home through accessible, on-trend decor options. The brand operates in the e-commerce space and targets consumers looking for budget-friendly yet fashionable home products.
Sources: At Home official site
At Home is known for offering a wide selection of on-trend home decor at unbeatable prices, making stylish home living accessible to everyone. The brand is also recognized for frequent inventory refreshes that keep its product offerings aligned with the latest decor trends, appealing to customers who want current styles without a high price tag.
Sources: At Home official site
At Home is popular because it offers a vast selection of on-trend home decor and furnishings at unbeatable, affordable prices, making stylish living accessible to a broad audience. Its frequent inventory refreshes ensure customers can find the latest trends without needing to spend heavily. This combination of affordability, style, and variety appeals strongly to budget-conscious homeowners and renters.
Sources: At Home official site
Ranked closest to At Home: AppWill (72/100), Analytic Index (72/100), Avatria (72/100), Bambino Mio (72/100).
A step up - brands to learn from: YesStyle (81/100), VOC AI (81/100).
Category leader: Atom (97/100).