Eat like an expert
Eater (eater.com) scores 94 out of 100 on Brand Analyzer, placing it in the Iconic tier among Media & Entertainment brands, Food & Beverage brands, in the 99th percentile of 12211 Media & Entertainment brands.
Eater is a national media brand focused on food and dining culture, operating 23 city-specific sites that cover local restaurant scenes across the United States. It provides hundreds of maps and guides to help readers discover where to eat, combining broad national trend coverage with detailed local restaurant intelligence. Eater targets food enthusiasts, diners, and travelers seeking expert, current recommendations for dining out in their own cities or while traveling.
| Brand Name | Eater |
|---|---|
| Domain | eater.com |
| Industry | Media & Entertainment, Food & Beverage |
| Main Competitors | Thrillist (91/100), The Infatuation (82/100), Zagat, Yelp (90/100), TripAdvisor (97/100), Grub Street (89/100), Food & Wine (94/100), Bon Appétit (91/100) |
Moz Domain Authority 87/100 vs category average 54 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #6,538 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Eater has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "A national site covering food and dining culture, with 23 city sites tracking local dining scenes across hundreds of maps." (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js, WordPress.
Social footprint: verified profiles on YouTube, X (Twitter), Instagram, LinkedIn, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Eater?", Claude could identify the brand as of September 2026. Eater is a food and dining news website that covers restaurant openings, closings, industry trends, and food culture in cities across the US and internationally. It's part of Vox Media's network of publications and is known for its city-specific 'Eater' guides and maps. Best known for City-specific restaurant guides and maps, especially its 'Eater Maps' features on where to eat in various cities.
When asked "Best brands similar to Eater?", Claude would recommend Eater as of September 2026. It's one of the most widely recognized and trusted sources for restaurant news and dining recommendations, so it would naturally come up alongside similar food media outlets.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Eater's main competitors in Media & Entertainment: Thrillist (91/100), The Infatuation (82/100), Yelp (90/100), TripAdvisor (97/100), Grub Street (89/100).
Sources: Brand Analyzer scan
Eater offers editorial content on food and dining culture, including national trend coverage and local restaurant guides. Its core offerings include hundreds of maps and guides across 23 city sites that help users find dining options in specific locations.
Sources: Eater official site
Eater is a national media site dedicated to food and dining culture. It operates 23 city-specific sites that track local restaurant scenes across the United States, combining national food trend coverage with hyperlocal dining guides.
Sources: Eater official site
Eater has moderate AI-search visibility, scoring 66/100 on Brand Analyzer's AI visibility composite (visibility 72, trust 55, recommendation 70). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Eater official site
Eater covers food and dining culture at both national and local levels. It produces articles, maps, and guides that help people discover restaurants and understand dining scenes in their cities, drawing on a network of 23 city sites.
Sources: Eater official site
Eater scores 70/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Eater official site
Eater is known for its extensive network of 23 city sites and hundreds of restaurant maps and guides that help diners find where to eat locally, alongside its national coverage of food and dining culture trends.
Sources: Eater official site
Eater can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Eater official site
Eater is used by food enthusiasts, diners, and travelers who want expert, up-to-date recommendations on where to eat, whether in their home city or while traveling.
Sources: Eater official site
Eater's popularity stems from its combination of national food culture coverage with deep local expertise across 23 city sites, offering hundreds of maps and guides that help diners find reliable, insider-level restaurant recommendations wherever they are.
Sources: Eater official site
Eater scores 66/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Eater has a moderate AI-visibility profile at 66/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (72/100) and its weakest is trust (55/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #6,538 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Eater from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Eater: Digital Trends (94/100), Cosmopolitan (94/100), Edutopia (94/100), Elgato (94/100), Cookpad (94/100), EMARKETER (94/100).
Category leader: Complex (97/100).
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