让求知更简单
Baike.so (so.com) scores 63 out of 100 on Brand Analyzer, placing it in the Developing tier among Media & Entertainment brands, Education brands, Technology brands, in the 10th percentile of 10116 Media & Entertainment brands.
Baike.so, operated under the 360百科 (360 Baike) brand associated with so.com, is an open online encyclopedia platform in China. It provides search and browsing services for encyclopedia entries and allows users to participate in editing and contributing content. The platform aims to make knowledge more accessible by aggregating a large volume of user- and editor-generated encyclopedic entries, positioning itself as a leading open knowledge-sharing platform connecting the public with information.
| Brand Name | Baike.so |
|---|---|
| Domain | so.com |
| Industry | Media & Entertainment, Education |
| Parent Company / Owner | Qihoo 360 |
| Main Competitors | Baidu Baike, Wikipedia (83/100), Sogou Baike, Hudong Baike (78/100) |
Moz Domain Authority 55/100 vs category average 54 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Baike.so appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "360百科提供百科知识的搜索、分享服务，在这里你可以搜索、查阅百科知识，并参与百科词条的编辑，分享贡献你的知识。" (Meta description too short (1 words). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: PHP, Nginx.
Social footprint: verified profiles on X (Twitter), Instagram; no detected presence on LinkedIn, Facebook, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked July 2026.
When asked "What is So?", Claude could identify the brand as of July 2026. So.com is the web address for Qihoo 360's search engine, known in China as 360 Search, which is one of the major Chinese search engines alongside Baidu. Best known for Being a major Chinese search engine operated by Qihoo 360.
When asked "Best brands similar to So?", Claude would recommend Baike.so as of July 2026. It's a well known player in the Chinese search engine market, so it would come up if discussing alternatives to Baidu.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Baike.so's main competitors in Media & Entertainment: Wikipedia (83/100), Hudong Baike (78/100).
Sources: Brand Analyzer scan
Baike.so has limited AI-search visibility, scoring 36/100 on Brand Analyzer's AI visibility composite (visibility 33, trust 29, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Baike.so official site
Baike.so scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Baike.so official site
Baike.so can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Baike.so official site
Baike.so offers an online encyclopedia service that includes searching and browsing knowledge entries, viewing detailed articles on a wide range of topics, and tools for users to edit, update, or create new encyclopedia entries. The platform emphasizes a collaborative, community-driven approach to building and maintaining its knowledge base.
Sources: Baike.so official site
Baike.so refers to 360百科 (360 Baike), an online encyclopedia platform associated with the so.com search engine. It offers search and reference services for encyclopedic knowledge and allows users to view and contribute to entries, functioning as an open, collaboratively built knowledge resource in China.
Sources: Baike.so official site
Baike.so provides search and browsing services for encyclopedia entries, letting users look up factual and reference information. It also allows registered users to participate in editing and updating entries, supporting a collaborative model where the community helps expand and maintain the knowledge base alongside official curation.
Sources: Baike.so official site
Baike.so scores 36/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Baike.so has a weak AI-visibility profile at 36/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is trust (29/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 55/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Baike.so from memory (July 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
63 in September 2026, down from 64 in July 2026.
Ranked closest to Baike.so: Snarkitecture (63/100), Smile Dealers (63/100), Solace Works (63/100), Sports (63/100).
A step up - brands to learn from: Ziggo GO (71/100), Zhangyue (71/100).
Category leader: Complex (97/100).
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