Oplossingen die werken, nu én in de toekomst
Baker Tilly (bakertilly.be) earns a Brand Analyzer score of 79 out of 100, placing it in the Brand-Ready tier among Finance brands, Legal brands. Among 2760 Finance brands analyzed, Baker Tilly ranks in the 92nd percentile (category average 69, leader 96). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 91/100, Digital Presence 82/100, Visual Identity 95/100, Messaging Clarity 100/100, Trust Foundation 73/100, AI Discoverability 89/100, Brand Authority 49/100.
Baker Tilly (bakertilly.be) is a financial services firm operating in Belgium, founded in 1988 and headquartered in London. The firm employs 260 financial experts and provides services in accountancy, audit, assurance, and tax. Positioning itself as a growth partner for entrepreneurs, Baker Tilly offers both national and international support. Its approach emphasizes personal guidance and practical solutions designed to serve businesses in both current and future contexts.
| Brand Name | Baker Tilly |
|---|---|
| Domain | bakertilly.be |
| Industry | Finance, Legal |
| Founded | 1988 |
| Headquarters | London |
| Main Competitors | Deloitte (94/100), PwC (94/100), KPMG, EY (94/100), BDO, Grant Thornton |
Moz Domain Authority 25/100 vs category average 31 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Baker Tilly has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Onze 260 financiële experten staan klaar om uw onderneming te begeleiden in een veranderende wereld. Oplossingen die werken, nu én in de toekomst." (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, Product/Article schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Facebook, Instagram, YouTube, LinkedIn, GitHub; no detected presence on X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Baker Tilly scores 58/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Baker Tilly has a limited AI-visibility profile at 58/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (65/100) and its weakest is trust (44/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: a low Moz Domain Authority of 25/100 and no llms.txt to steer AI to its best pages.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Baker Tilly's main competitors include Deloitte (94/100), PwC, KPMG, EY, BDO. These companies compete in the Finance space for similar customers, offering comparable products or services.
Sources: Baker Tilly official site
Baker Tilly and Deloitte are competitors in Finance. Brand Analyzer scores Baker Tilly at 79/100 and Deloitte at 94/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Baker Tilly official site
Baker Tilly offers services in accountancy, audit, assurance, and tax. The firm provides both national and international financial support to entrepreneurs and businesses. Its service approach is described as going beyond numbers, emphasizing personal guidance and practical solutions designed to support sustainable business growth in a changing environment.
Sources: Baker Tilly official site
Popular alternatives to Baker Tilly include Deloitte (94/100), PwC, KPMG, EY, BDO. Each is an established option in the Finance space; the best fit depends on your specific needs, budget, and required features.
Sources: Baker Tilly official site
Baker Tilly has moderate AI-search visibility, scoring 58/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 44, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Baker Tilly official site
Baker Tilly was founded in 1988. Baker Tilly operates in the Finance category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Baker Tilly is headquartered in London. Baker Tilly operates in the Finance category.
Sources: Wikidata
Baker Tilly guides entrepreneurs and businesses through financial expertise in a changing world. The firm delivers services in accountancy, audit, assurance, and tax, providing both national and international support. Its stated approach goes beyond numbers, offering personal guidance aimed at enabling sustainable business growth. With 260 financial experts, the firm works to provide solutions that are relevant both today and in the future.
Sources: Baker Tilly official site
Baker Tilly is a financial services company operating in Belgium under the domain bakertilly.be. Founded in 1988 and headquartered in London, it employs 260 financial experts. The firm operates in the Finance and Legal categories and positions itself as a trusted growth partner for entrepreneurs and businesses seeking professional guidance in accountancy, audit, assurance, and tax services, both nationally and internationally.
Sources: Baker Tilly official site
Baker Tilly scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Baker Tilly official site
Baker Tilly can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Baker Tilly official site
Baker Tilly's services are used by entrepreneurs and businesses that seek financial guidance in areas such as accountancy, audit, assurance, and tax. The firm targets companies that require both national and international support, suggesting it serves a range of business sizes and structures, from locally operating enterprises to those with cross-border activities.
Sources: Baker Tilly official site
Baker Tilly is known for combining accountancy, audit, and tax expertise with a personalized approach to client service. The firm is recognized as a growth partner for entrepreneurs, offering financial guidance that extends beyond standard number-crunching. It is also noted for providing both national and international support, making it relevant to businesses operating across borders.
Sources: Baker Tilly official site
Ranked closest to Baker Tilly: Agility (79/100), Wealth.com (80/100), Blue Cross and Blue Shield of Texas (79/100), Bunny (79/100).
A step up - brands to learn from: State Street Investment Management (81/100), Sapiens (81/100).
Category leader: Mastercard (96/100).