美容院・美容室検索予約サイト
ホットペッパービューティー (Hot Pepper Beauty) (hotpepper.jp) scores 65 out of 100 on Brand Analyzer, placing it in the Developing tier among Other brands, Marketing & Advertising brands, in the 24th percentile of 9491 Other brands.
ホットペッパービューティー (Hot Pepper Beauty) is a 美容院・美容室・ヘアサロンが探せる日本最大級の検索・予約サイト。2576万点あるスタイルや、ブログ、口コミをチェックして、気になるスタイリストを直接指名。２４時間いつでもネット予約OK。美容院や美容室、ヘアサロンを検索・予約するならホットペッパービューティー. 美容院・美容室・ヘアサロンを探している人と、理想のヘアスタイルやサロンを繋ぐこと。.
| Brand Name | ホットペッパービューティー (Hot Pepper Beauty) |
|---|---|
| Domain | hotpepper.jp |
| Industry | Other, Marketing & Advertising |
| Main Competitors | Rakuten Beauty, minimo, EPARK Beauty (73/100), OZmall (71/100) |
Moz Domain Authority 90/100 vs category average 37 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
ホットペッパービューティー (Hot Pepper Beauty) appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "美容院・美容室・ヘアサロンが探せる日本最大級の検索・予約サイト。2576万点あるスタイルや、ブログ、口コミをチェックして、気になるスタイリストを直接指名。２４時間いつでもネット予約OK。美容院や美容室、ヘアサロンを検索・予約するならホットペッパービューティー" (Meta description too short (1 words). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is JA-only, limiting citation in English-language AI answers.
Detected tech stack: Apache.
Social footprint: verified profiles on X (Twitter), Instagram; no detected presence on Facebook, LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Beauty.hotpepper?", Claude could identify the brand as of September 2026. Hot Pepper Beauty is a Japanese online booking and directory platform run by Recruit Co., Ltd. for beauty salons, hair salons, nail salons, and spas, letting users search by location, price, and reviews and book appointments directly. Best known for Being Japan's largest salon and hair/beauty booking platform, a spinoff of the broader Hot Pepper listings brand.
When asked "Best brands similar to Beauty.hotpepper?", Claude would recommend ホットペッパービューティー (Hot Pepper Beauty) as of September 2026. It's a dominant, widely used platform in Japan's beauty booking space, so it's relevant if someone asks about major players in that market.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
ホットペッパービューティー (Hot Pepper Beauty)'s main competitors in Other: EPARK Beauty (73/100), OZmall (71/100).
Sources: Brand Analyzer scan
ホットペッパービューティーは、美容院・美容室・ヘアサロンの検索機能、ヘアスタイル画像(2576万点以上)の閲覧、サロンやスタイリストのブログ・口コミの参照、そして24時間対応のオンライン予約サービスを提供しています。
ホットペッパービューティーは、日本最大級とされる美容院・美容室・ヘアサロンの検索・予約サイトです。利用者はヘアスタイル画像や口コミを参照しながら、希望のサロンやスタイリストを見つけて予約することができます。
ホットペッパービューティー (Hot Pepper Beauty) has limited AI-search visibility, scoring 44/100 on Brand Analyzer's AI visibility composite (visibility 33, trust 44, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
ホットペッパービューティー (Hot Pepper Beauty) scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Other options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
ホットペッパービューティー (Hot Pepper Beauty) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
美容院・美容室・ヘアサロンを探している、または理想のヘアスタイルやスタイリストを見つけたいと考えている一般消費者が主な利用者です。
ホットペッパービューティー (Hot Pepper Beauty) scores 44/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
ホットペッパービューティー (Hot Pepper Beauty) has a limited AI-visibility profile at 44/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (63/100) and its weakest is visibility (33/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 90/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify ホットペッパービューティー (Hot Pepper Beauty) from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
65 in September 2026, down from 67 in September 2026.
Ranked closest to ホットペッパービューティー (Hot Pepper Beauty): ALEXISTOGEL (65/100), Hindi Shayari Status (65/100), HR Linqs (65/100), IHS Markit (65/100).
A step up - brands to learn from: XXXLutz (71/100), WWIN (71/100).
Category leader: Accenture (97/100).
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