Power and protect your devices
Belkin (belkin.com) earns a Brand Analyzer score of 94 out of 100, placing it in the Iconic tier among Technology brands, E-commerce brands. Among 9683 Technology brands analyzed, Belkin ranks in the 99th percentile (category average 69, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 100/100, Digital Presence 100/100, Visual Identity 94/100, Messaging Clarity 100/100, Trust Foundation 94/100, AI Discoverability 87/100, Brand Authority 86/100.
Belkin is an American manufacturer of consumer electronics founded in 1983 and headquartered in Los Angeles. Its mission is to design accessories that power and protect devices. The brand offers premium, officially licensed accessories for smartphones and tablets, including wireless chargers, screen protectors, and charging cables. It positions itself as a trusted provider for Apple, Samsung, and other leading device brands, targeting tech-savvy consumers seeking reliable accessories for smartphones, tablets, and laptops.
| Brand Name | Belkin |
|---|---|
| Domain | belkin.com |
| Industry | Technology, E-commerce |
| Founded | 1983 |
| Headquarters | Los Angeles |
| Main Competitors | Anker (84/100), Mophie (77/100), OtterBox, Spigen, Nomad |
Moz Domain Authority 79/100 vs category average 29 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #4,480 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Belkin has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Discover the latest iPhone 17 accessories. Shop wireless chargers, screen protectors, and charging cables designed to power and protect your new iPhone 17" (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), Instagram, LinkedIn, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Belkin scores 77/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Belkin has a moderate AI-visibility profile at 77/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (83/100) and its weakest is trust (66/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #4,480 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Belkin offers wireless chargers, screen protectors, and charging cables designed to power and protect smartphones and tablets. It provides premium, officially licensed accessories including personalized and branded screen protectors and chargers for Apple, Samsung, and other leading device brands.
Sources: Belkin official site
Belkin is an American manufacturer of consumer electronics founded in 1983 and headquartered in Los Angeles. It designs accessories that power and protect devices and offers premium, officially licensed accessories for smartphones and tablets.
Sources: Belkin official site
Belkin designs accessories that power and protect devices wherever users go. It manufactures and sells wireless chargers, screen protectors, and charging cables designed for the latest smartphones and tablets, including personalized and branded options.
Sources: Belkin official site
Belkin's main competitors include Anker (84/100), Mophie, OtterBox, Spigen, Nomad. These companies compete in the Technology space for similar customers, offering comparable products or services.
Sources: Belkin official site
Belkin and Anker are competitors in Technology. Brand Analyzer scores Belkin at 94/100 and Anker at 84/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Belkin official site
Belkin is known for premium, officially licensed accessories for the latest smartphones and tablets, including personalized and branded screen protectors and chargers, positioned as a trusted provider for Apple, Samsung, and other leading device brands.
Sources: Belkin official site
Popular alternatives to Belkin include Anker (84/100), Mophie, OtterBox, Spigen, Nomad. Each is an established option in the Technology space; the best fit depends on your specific needs, budget, and required features.
Sources: Belkin official site
Belkin targets tech-savvy consumers seeking reliable chargers, screen protectors, and accessories for smartphones, tablets, and laptops.
Sources: Belkin official site
Belkin has strong AI-search visibility, scoring 77/100 on Brand Analyzer's AI visibility composite (visibility 80, trust 66, recommendation 83). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Belkin official site
Belkin was founded in 1983. Belkin operates in the Technology category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Belkin is headquartered in Los Angeles. Belkin operates in the Technology category.
Sources: Wikidata
Belkin scores 83/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Technology options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Belkin official site
Belkin can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Belkin official site
Ranked closest to Belkin: Microsoft Azure (94/100), Xiaomi (95/100), Bumble (94/100), Coda (94/100), Upwork (95/100), CyberArk (94/100).
Category leader: Accenture (97/100).