Clear as day, every day
MeteoSwiss (admin.ch) scores 71 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Government brands, Technology brands, in the 30th percentile of 8960 Government brands.
MeteoSwiss is the Federal Office for Meteorology and Climatology, a Swiss governmental agency under the Federal Department of Home Affairs. Founded in 1880 and headquartered at Zurich Airport, it monitors weather and climate conditions and provides authoritative, scientifically grounded forecasts and data to the public and institutions. As Switzerland's official meteorological authority, it aims to keep residents, businesses, and government agencies informed and prepared through clear, accessible weather and climate information.
| Brand Name | MeteoSwiss |
|---|---|
| Domain | admin.ch |
| Industry | Government, Technology |
| Founded | 1880 |
| Headquarters | Zurich Airport |
| Parent Company / Owner | Federal Department of Home Affairs |
| CEO | Christof Appenzeller |
| Main Competitors | Deutscher Wetterdienst (77/100), Météo-France (80/100), ZAMG (GeoSphere Austria) (71/100), AccuWeather (89/100), The Weather Company (Weather.com) (90/100), Met Office (94/100) |
Moz Domain Authority 91/100 vs category average 49 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
MeteoSwiss appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "MeteoSwiss is the Federal Office for Meteorology and Climatology. We keep our finger on the pulse of the weather and climate, so it’s all clear as day to you." (Meta description: 29 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx.
Social footprint: verified profiles on Instagram; no detected presence on LinkedIn, X (Twitter), Facebook, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Swiss Federal Council / Swiss Government (admin.ch)?", Claude could identify the brand as of August 2026. admin.ch is the official web portal of the Swiss federal administration, providing access to information from the Federal Council, federal departments, and the Swiss government's official publications, laws, and services. Best known for being the central online portal for Switzerland's federal government and the Swiss Federal Council's activities.
When asked "Best brands similar to Swiss Federal Council / Swiss Government (admin.ch)?", Claude would recommend MeteoSwiss as of August 2026. It's the definitive official source for Swiss federal government information, so it's the natural reference point when discussing Swiss government or comparing national government portals.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
MeteoSwiss's main competitors in Government: Deutscher Wetterdienst (77/100), Météo-France (80/100), ZAMG (GeoSphere Austria) (71/100), AccuWeather (89/100), The Weather Company (Weather.com) (90/100).
Sources: Brand Analyzer scan
MeteoSwiss is Switzerland's Federal Office for Meteorology and Climatology, a governmental agency responsible for monitoring and interpreting the country's weather and climate. It operates under the Federal Department of Home Affairs and was founded in 1880, with its headquarters located at Zurich Airport.
Sources: MeteoSwiss official site
MeteoSwiss has limited AI-search visibility, scoring 43/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 44, recommendation 55). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: MeteoSwiss official site
Yes, MeteoSwiss is a trustworthy source of weather and climate information. As Switzerland's official Federal Office for Meteorology and Climatology, operating under the Federal Department of Home Affairs, it provides authoritative, scientifically grounded data that the public, businesses, and government institutions rely on for safety and planning.
Sources: MeteoSwiss official site
MeteoSwiss was founded in 1880. MeteoSwiss operates in the Government category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
MeteoSwiss is headquartered in Zurich Airport. MeteoSwiss operates in the Government category.
Sources: Wikidata
MeteoSwiss monitors weather and climate conditions across Switzerland and interprets this data to produce forecasts and climate information. It provides authoritative, scientifically grounded weather and climate data to the public, businesses, and government institutions to support daily life, safety, and planning decisions.
Sources: MeteoSwiss official site
MeteoSwiss scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: MeteoSwiss official site
MeteoSwiss offers weather forecasts and climate data and analysis for Switzerland. Its services are designed to translate complex meteorological information into clear, accessible insights for use by the public, businesses, and government agencies in daily life, safety planning, and institutional decision-making.
Sources: MeteoSwiss official site
MeteoSwiss can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: MeteoSwiss official site
MeteoSwiss is used by Swiss residents, businesses, government agencies, and other institutions that need accurate weather forecasts and climate data for daily life, safety, and operational or strategic planning.
Sources: MeteoSwiss official site
MeteoSwiss is owned by or part of Federal Department of Home Affairs. MeteoSwiss operates in the Government category.
Sources: Wikidata
MeteoSwiss is known for being Switzerland's official authority on weather and climate information, providing trusted, scientifically grounded forecasts and data. As a long-established federal agency founded in 1880, it is recognized as the national reference point for meteorological and climatological information in Switzerland.
Sources: MeteoSwiss official site
MeteoSwiss scores 43/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
MeteoSwiss has a limited AI-visibility profile at 43/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (55/100) and its weakest is visibility (35/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 91/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify MeteoSwiss from memory (August 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
71 in October 2026, down from 80 in August 2026.
Ranked closest to MeteoSwiss: Adapt Forward (71/100), ACR+ (Association of Cities and Regions for sustainable Resource management) (71/100), Adur & Worthing Councils (71/100), advice.scot (71/100).
A step up - brands to learn from: Genasys (81/100), Zero Project (81/100).
Category leader: ABC News (96/100).
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