The #1 AI Social Listening Tool
Brand24 (brand24.com) earns a Brand Analyzer score of 83 out of 100, placing it in the Strong Brand tier among SaaS brands, Marketing & Advertising brands, Technology brands. Among 12358 SaaS brands analyzed, Brand24 ranks in the 96th percentile (category average 69, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 90/100, Digital Presence 82/100, Visual Identity 93/100, Messaging Clarity 95/100, Trust Foundation 80/100, AI Discoverability 79/100, Brand Authority 74/100.
Brand24 is a Polish online media monitoring company founded in 2011 and headquartered in Wrocław. It provides AI-powered social listening tools that give businesses instant access to mentions and insights from over 25 million online sources, including social media, news, blogs, videos, forums, podcasts, and reviews. The platform is designed to help companies track brand reputation, measure awareness, analyze competitors, and understand customer sentiment. Its target users include marketers, PR professionals, agencies, enterprises, and SaaS companies.
| Brand Name | Brand24 |
|---|---|
| Domain | brand24.com |
| Industry | SaaS, Marketing & Advertising |
| Founded | 2011 |
| Headquarters | Wrocław |
| CEO | Michal Sadowski |
| Main Competitors | Brandwatch (92/100), Mention (91/100), Meltwater (91/100), Talkwalker (87/100), Sprout Social (94/100), Hootsuite Insights (95/100) |
Moz Domain Authority 53/100 vs category average 28 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #53,302 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Brand24 has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Get instant access to mentions & insights across social media, news, blogs, videos, forums, podcasts, reviews, and more." (Meta description: 18 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Brand24 scores 66/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Brand24 has a moderate AI-visibility profile at 66/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (85/100) and its weakest is trust (39/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #53,302 (Tranco). The main gaps holding it back: thin schema.org structured data.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Brand24's main competitors include Brandwatch (85/100), Mention (83/100), Meltwater (91/100), Talkwalker (87/100), Sprout Social (94/100). These companies compete in the SaaS space for similar customers, offering comparable products or services.
Sources: Brand24 official site
Brand24 and Hootsuite Insights are competitors in SaaS. Brand Analyzer scores Brand24 at 83/100 and Hootsuite Insights at 95/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand24 official site
Popular alternatives to Brand24 include Brandwatch (85/100), Mention (83/100), Meltwater (91/100), Talkwalker (87/100), Sprout Social (94/100). Each is an established option in the SaaS space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand24 official site
Brand24 offers a social listening and media monitoring platform that tracks mentions across social media, news, blogs, videos, forums, podcasts, and reviews. Its services include real-time mention tracking, sentiment analysis, reach measurement, and competitor analysis, aggregating data from an estimated 25 million online sources.
Sources: Brand24 official site
Brand24 is a Polish online media monitoring company, founded in 2011 and headquartered in Wrocław, that operates in the SaaS, marketing, and technology sectors. It provides a social listening and analytics platform used by businesses to track how their brand is discussed online.
Sources: Brand24 official site
Brand24 has moderate AI-search visibility, scoring 66/100 on Brand Analyzer's AI visibility composite (visibility 73, trust 39, recommendation 85). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Brand24 official site
Brand24 was founded in 2011. Brand24 operates in the SaaS category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Brand24 is headquartered in Wrocław. Brand24 operates in the SaaS category.
Sources: Wikidata
Brand24 monitors online mentions of brands, products, or keywords across social media, news sites, blogs, videos, forums, podcasts, and reviews. It aggregates data from roughly 25 million online sources in real time, giving users insights into sentiment, reach, and engagement so they can track brand reputation, measure awareness, and analyze competitors.
Sources: Brand24 official site
Brand24 scores 85/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest SaaS options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Brand24 official site
Brand24 is used by marketers, PR professionals, agencies, enterprises, and SaaS companies who need to monitor brand mentions, analyze sentiment, and track competitors online.
Sources: Brand24 official site
Brand24 can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Brand24 official site
Brand24 is known for its social listening and media monitoring platform that tracks brand mentions across a wide range of online sources, including social media, news, blogs, forums, and podcasts. It is recognized for offering AI-powered insights into sentiment and reach, positioned as a tool for faster competitor analysis and reputation management.
Sources: Brand24 official site
Brand24 is positioned as a leading AI-powered social listening tool that provides access to mentions from about 25 million online sources, appealing to marketers, PR professionals, agencies, and enterprises who need to monitor brand reputation and analyze competitors quickly. Its broad source coverage and real-time insights are cited as key value propositions.
Sources: Brand24 official site
Ranked closest to Brand24: Blues (83/100), Beamable (83/100), Bright Data (83/100), Candid (83/100).
A step up - brands to learn from: Workday (91/100), Usercentrics (91/100).
Category leader: Accenture (97/100).