Find out what websites are BuiltWith
BuiltWith (builtwith.com) earns a Brand Analyzer score of 70 out of 100, placing it in the Developing tier among SaaS brands, Technology brands, Marketing & Advertising brands. Among 12358 SaaS brands analyzed, BuiltWith ranks in the 52nd percentile (category average 69, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 88/100, Digital Presence 59/100, Visual Identity 85/100, Messaging Clarity 100/100, Trust Foundation 50/100, AI Discoverability 66/100, Brand Authority 64/100.
BuiltWith is a SaaS platform founded in 2007 and based in Sydney, Australia. It enables users to identify the technologies, widgets, and tools used by any website through comprehensive lookup and search functionality. The platform also provides technology trend data, keyword lists, and eCommerce insights. It serves web developers, marketers, investors, and businesses seeking intelligence on web technology adoption and competitive research.
| Brand Name | BuiltWith |
|---|---|
| Domain | builtwith.com |
| Industry | SaaS, Technology |
| Founded | 2007 |
| Headquarters | Sydney, Australia |
| Main Competitors | Wappalyzer (72/100), SimilarWeb (96/100), SemRush (95/100), Datanyze (65/100), WhatRuns, NerdyData |
Moz Domain Authority 76/100 vs category average 28 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #15,575 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "BuiltWith lookup search results for q=" (Meta description: 6 words. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: no detected presence on X (Twitter), LinkedIn, Facebook, GitHub, Instagram, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
BuiltWith scores 46/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
BuiltWith has a limited AI-visibility profile at 46/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (71/100) and its weakest is visibility (31/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #15,575 (Tranco) and a Moz Domain Authority of 76/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and thin schema.org structured data.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
BuiltWith's main competitors include Wappalyzer (72/100), SimilarWeb, SemRush, Datanyze (65/100), WhatRuns. These companies compete in the SaaS space for similar customers, offering comparable products or services.
Sources: BuiltWith official site
BuiltWith and Wappalyzer are competitors in SaaS. Brand Analyzer scores BuiltWith at 70/100 and Wappalyzer at 72/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: BuiltWith official site
BuiltWith offers web technology lookup and search functionality that identifies technologies, widgets, and tools used by websites. Its services include technology trend reports, keyword lists, and eCommerce insights. These products are delivered as part of a SaaS offering targeting web developers, marketers, investors, and businesses. The platform is designed to support informed decision-making through comprehensive profiling of website technology stacks.
Sources: BuiltWith official site
BuiltWith is a SaaS platform founded in 2007 and headquartered in Sydney, Australia. It is positioned as the leading platform for web technology profiling and lookup. The service allows users to discover and analyze the technologies powering any website, offering insights into the tools, widgets, and frameworks a site uses. It also provides trend data and eCommerce intelligence, making it a research tool for understanding the broader web technology landscape.
Sources: BuiltWith official site
BuiltWith enables users to look up and identify the technologies, widgets, and tools used by any website. Users can perform comprehensive technology lookups and searches on individual sites or across large datasets. The platform also delivers web technology trend data, keyword lists, and eCommerce insights, helping users make informed decisions about technology adoption, competitive positioning, and market research.
Sources: BuiltWith official site
Popular alternatives to BuiltWith include Wappalyzer (72/100), SimilarWeb, SemRush, Datanyze (65/100), WhatRuns. Each is an established option in the SaaS space; the best fit depends on your specific needs, budget, and required features.
Sources: BuiltWith official site
BuiltWith has limited AI-search visibility, scoring 46/100 on Brand Analyzer's AI visibility composite (visibility 31, trust 47, recommendation 71). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: BuiltWith official site
BuiltWith was founded in 2007. BuiltWith operates in the SaaS category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
BuiltWith is used by web developers, marketers, investors, and businesses that need to research and understand the technologies employed by websites. Web developers may use it to benchmark technology choices, marketers to identify prospects using specific tools, investors to assess technology adoption trends, and businesses to conduct competitive research. The platform's broad data offerings make it relevant across multiple professional contexts within the technology and marketing industries.
Sources: BuiltWith official site
BuiltWith is known for being the leading platform for web technology profiling and lookup. It is particularly recognized for its ability to reveal the technologies powering any website, from content management systems and analytics tools to advertising widgets and eCommerce platforms. It is also known for providing technology trend data and detailed eCommerce insights, making it a widely referenced resource in the web development and digital marketing industries.
Sources: BuiltWith official site
BuiltWith scores 71/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest SaaS options. Recommendation depends on crawlability, structured data, and category authority.
Sources: BuiltWith official site
BuiltWith is popular because it provides a straightforward and comprehensive way to identify the technologies behind any website, a capability valued by web developers, marketers, investors, and businesses. Its combination of individual site lookups, broad technology trend data, keyword lists, and eCommerce insights makes it a versatile tool for competitive research and informed decision-making. Its long track record since 2007 has also contributed to its recognition as a leading platform in the field.
Sources: BuiltWith official site
BuiltWith can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: BuiltWith official site
Ranked closest to BuiltWith: Built (70/100), Building36 (70/100), ByteByteGo (70/100), CADFEM APAC (70/100).
A step up - brands to learn from: ZyG (71/100), Zuant (71/100).
Category leader: Accenture (97/100).