אתר המתנות והחוויות הגדול בישראל
BUYME (buyme.co.il) earns a Brand Analyzer score of 63 out of 100, placing it in the Developing tier among E-commerce brands, Other brands. Among 2261 E-commerce brands analyzed, BUYME ranks in the 29th percentile (category average 68, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 100/100, Digital Presence 65/100, Visual Identity 93/100, Messaging Clarity 95/100, Trust Foundation 32/100, AI Discoverability 65/100, Brand Authority 34/100.
BUYME (buyme.co.il) is an Israeli digital gifting platform positioned as the largest gift and experience platform in Israel. It enables users to browse a wide variety of gifts and experiences and send personalized digital gift cards directly via mobile. Senders can add personal messages and photos to their gift cards. The platform targets individuals looking for convenient gifting solutions for occasions such as birthdays, dining, hotels, spas, and flowers.
| Brand Name | BUYME |
|---|---|
| Domain | buyme.co.il |
| Industry | E-commerce, Other |
| Main Competitors | Giftly, Gifted, Amazon Gift Cards (83/100), Giftagram, Cardblanc |
Moz Domain Authority 39/100 vs category average 29 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #102,973 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "מגוון ענק של מתנות וחוויות הניתן לשלוח ישירות מהנייד! הדרך הכי נוחה ומרגשת לשלוח Gift Card. בוחרים מתנה, מוסיפים ברכה אישית ותמונה, ופשוט שולחים לנייד!" (Meta description: 25 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Instagram; no detected presence on Facebook, X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
BUYME scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
BUYME has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (58/100) and its weakest is visibility (22/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #102,973 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 39/100 and thin schema.org structured data.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
BUYME's main competitors include Giftly, Gifted, Amazon Gift Cards (83/100), Giftagram, Cardblanc. These companies compete in the E-commerce space for similar customers, offering comparable products or services.
Sources: BUYME official site
BUYME and Amazon Gift Cards are competitors in E-commerce. Brand Analyzer scores BUYME at 63/100 and Amazon Gift Cards at 83/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: BUYME official site
Popular alternatives to BUYME include Giftly, Gifted, Amazon Gift Cards (83/100), Giftagram, Cardblanc. Each is an established option in the E-commerce space; the best fit depends on your specific needs, budget, and required features.
Sources: BUYME official site
BUYME offers digital gift cards and experience vouchers across a wide range of categories. Based on the known facts, these include gifts suitable for occasions such as birthdays, dining, hotels, spas, and flowers, as well as gifts for parents post-birth. The gifts and experiences can be sent directly via mobile as personalized digital cards, with options to add personal greetings and photos.
Sources: BUYME official site
BUYME has limited AI-search visibility, scoring 34/100 on Brand Analyzer's AI visibility composite (visibility 22, trust 32, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: BUYME official site
BUYME enables users to send personalized digital gift cards and experiences directly from their mobile devices. Users choose a gift or experience from a wide catalog, add a personal greeting and photo, and send the gift card instantly to the recipient's mobile phone. The platform focuses on simplifying the gifting process through digital delivery, eliminating the need for physical cards or in-store purchases.
Sources: BUYME official site
BUYME is an Israeli digital gifting platform, described as the largest gift and experience platform in Israel. It operates via the website buyme.co.il and specializes in mobile-delivered gift cards. The platform allows users to select from a large variety of gifts and experiences, personalize them with messages and photos, and send them directly to a recipient's mobile device, making the process of gifting convenient and instant.
Sources: BUYME official site
BUYME scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: BUYME official site
BUYME is known for being the largest gift and experience platform in Israel, specializing in mobile gift cards. It is recognized for offering a huge variety of gifts and experiences and for enabling a convenient, personalized gifting process entirely from a mobile device. The ability to include personal messages and photos with each gift card is a notable feature of the platform.
Sources: BUYME official site
BUYME can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: BUYME official site
BUYME is used by individuals seeking a convenient and personalized way to send gifts for various occasions. The platform's target audience includes people shopping for birthday gifts, gifts for new parents, dining experiences, hotel stays, spa treatments, and floral arrangements. In general, it appeals to anyone in Israel looking for a quick, mobile-friendly gifting solution that allows for personal customization.
Sources: BUYME official site
Based on available facts, BUYME is popular because it offers a convenient and emotionally engaging way to send gifts. Its mobile-first approach allows users to send a personalized gift card instantly, without physical logistics. The platform's large catalog of gifts and experiences, combined with personalization features such as custom messages and photos, appeals to individuals seeking easy gifting solutions for a variety of occasions including birthdays, dining, hotels, spas, and flowers.
Sources: BUYME official site
Ranked closest to BUYME: Baby Centar (63/100), Amazing E-Commerce (63/100), Abadislot (63/100), CEASURI LA FIX (63/100).
A step up - brands to learn from: ZyG (71/100), Yammak (71/100).
Category leader: Atom (97/100).