SBOBET Brand Score: 72/100 - Brand-Ready tier

Terpercaya Judi Bola Online Indonesia

SBOBET (c-sigma.org) earns a Brand Analyzer score of 72 out of 100, placing it in the Brand-Ready tier among Other brands. Among 2809 Other brands analyzed, SBOBET ranks in the 87th percentile (category average 64, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 100/100, Digital Presence 71/100, Visual Identity 85/100, Messaging Clarity 100/100, Trust Foundation 59/100, AI Discoverability 85/100, Brand Authority 39/100.

AI Snapshot

SBOBET is an online bookmaker founded in 2004 and headquartered in the Isle of Man. It holds licenses from CEZA and the Isle of Man. The platform offers sports betting services, including football betting, Mix Parlay, and live betting. In Indonesia, it is marketed as a trusted online gambling site accessible via mobile-friendly interfaces. It operates under the domain c-sigma.org in this context and targets Indonesian online sports bettors.

Key facts about SBOBET
Brand NameSBOBET
Domainc-sigma.org
IndustryOther
Founded2004
HeadquartersIsle of Man
Main CompetitorsBet365, William Hill, 1XBET (73/100), Betway, Unibet, Pinnacle

Evidence

Moz Domain Authority 30/100 vs category average 22 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.

SBOBET has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.

The homepage meta description reads "Mainkan Sbobet Indonesia dan sbobet88 di situs link sbobet terpercaya unitogel dengan beragam permainan Mix Parlay, tersedia sbobet mobile yang mempermudah pemain melakukan pemasan…" (Meta description: 24 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: 1 JSON-LD block(s), Organization schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Social footprint: verified profiles on Instagram, GitHub; no detected presence on X (Twitter), LinkedIn, Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Score breakdown - 7 dimensions

AI visibility

SBOBET scores 55/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

SBOBET has a limited AI-visibility profile at 55/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (64/100) and its weakest is trust (46/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: a low Moz Domain Authority of 30/100.

Visibility - 57/100

Trust - 46/100

Recommendation likelihood - 64/100

People Also Ask About SBOBET

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are SBOBET's main competitors?

SBOBET's main competitors include Bet365, William Hill, 1XBET (73/100), Betway, Unibet. These companies compete in the Other space for similar customers, offering comparable products or services.

Sources: SBOBET official site

SBOBET vs 1XBET: how do they compare?

SBOBET and 1XBET are competitors in Other. Brand Analyzer scores SBOBET at 72/100 and 1XBET at 73/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.

Sources: SBOBET official site

What are the best alternatives to SBOBET?

Popular alternatives to SBOBET include Bet365, William Hill, 1XBET (73/100), Betway, Unibet. Each is an established option in the Other space; the best fit depends on your specific needs, budget, and required features.

Sources: SBOBET official site

What products or services does SBOBET offer?

SBOBET offers online sports betting services, with football betting as its primary product. Specific offerings mentioned include Mix Parlay bets, which allow players to combine multiple match selections, and live (direct) football betting. The platform also provides a mobile version (sbobet mobile) that allows players to place wagers conveniently from mobile devices.

Sources: SBOBET official site

When was SBOBET founded?

SBOBET was founded in 2004. SBOBET operates in the Other category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.

Sources: Wikidata

Where is SBOBET headquartered?

SBOBET is headquartered in Isle of Man. SBOBET operates in the Other category.

Sources: Wikidata

What is SBOBET?

SBOBET is an online bookmaker founded in 2004 and headquartered in the Isle of Man. It operates as an online sports betting and gambling platform, holding official licenses from CEZA and the Isle of Man regulatory authorities. In the Indonesian market, it is positioned as the number-one trusted football gambling site, offering a mobile-friendly platform accessible through designated links.

Sources: SBOBET official site

What does SBOBET do?

SBOBET provides online sports betting services, with a focus on football betting. It offers products such as Mix Parlay bets and live (langsung) football wagering. The platform is accessible via mobile devices, enabling players to place bets conveniently. It operates in Indonesia under trusted site links and markets itself as a safe and varied betting environment for Indonesian players.

Sources: SBOBET official site

Does ChatGPT recommend SBOBET?

SBOBET scores 64/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Other options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.

Sources: SBOBET official site

What is SBOBET known for?

SBOBET is known for being an online bookmaker specializing in football betting, particularly in the Indonesian market. It is recognized for offering Mix Parlay betting options and live football wagering. The platform is also known for holding official licenses from CEZA and the Isle of Man, which it uses to establish credibility and trust among its users.

Sources: SBOBET official site

How can SBOBET improve its AI discoverability?

SBOBET can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: SBOBET official site

Who uses SBOBET?

According to the known facts, SBOBET targets online football bettors in Indonesia who are looking for a safe and varied betting platform. The intended audience consists of Indonesian players seeking a reliable, licensed online gambling environment with diverse betting options such as Mix Parlay and live football wagering.

Sources: SBOBET official site

Recommendations

Peer brands

Ranked closest to SBOBET: cSeeker (72/100), Crispidea (72/100), Custard Insurance Adjusters, Inc. (72/100), Deveron (72/100).

A step up - brands to learn from: WolfVision (81/100), UniFirst (81/100).

Category leader: Accenture (97/100).