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University of New Hampshire (UNH) (unh.edu) scores 85 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Education brands, in the 94th percentile of 25253 Education brands.
University of New Hampshire (UNH) is a public research university located in New Hampshire, United States, founded in 1866 and part of the University System of New Hampshire. It offers undergraduate and graduate education, including online learning options, emphasizing research opportunities, small class sizes, and strong student outcomes. UNH is recognized as the #1 Best Value Public University in New England, reflecting its focus on providing high-quality, research-driven education at a strong value for students pursuing career success.
| Brand Name | University of New Hampshire (UNH) |
|---|---|
| Domain | unh.edu |
| Industry | Education |
| Founded | 1866 |
| Parent Company / Owner | University System of New Hampshire |
| Main Competitors | University of Vermont (87/100), University of Massachusetts Amherst (82/100), University of Maine (86/100), University of Rhode Island (83/100), University of Connecticut (72/100), Northeastern University (86/100), University at Albany, SUNY (82/100) |
Moz Domain Authority 85/100 vs category average 47 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #6,966 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
University of New Hampshire (UNH) has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Ranked #1 Best Value Public University in the New England, UNH blends world-class research, small class sizes, and a 94% undergraduate success rate." (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:description, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Drupal.
Social footprint: verified profiles on Instagram, Facebook, YouTube, LinkedIn, GitHub; no detected presence on X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is University of New Hampshire (UNH)?", Claude could identify the brand as of October 2026. The University of New Hampshire is a public research university located in Durham, New Hampshire, founded in 1866, offering a wide range of undergraduate, graduate, and doctoral programs. It is the state's flagship public university and is classified as an R1 research institution Best known for Being New Hampshire's flagship public research university, particularly known for its marine and environmental science programs.
When asked "Best brands similar to University of New Hampshire (UNH)?", Claude would recommend University of New Hampshire (UNH) as of October 2026. It's a well-regarded public research university that would naturally come up when discussing New England state universities or schools known for marine science research.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
University of New Hampshire (UNH)'s main competitors in Education: University of Vermont (87/100), University of Massachusetts Amherst (82/100), University of Maine (86/100), University of Rhode Island (83/100), University of Connecticut (72/100).
Sources: Brand Analyzer scan
The University of New Hampshire (UNH) is a public research university located in New Hampshire, United States. Founded in 1866, it is part of the University System of New Hampshire and offers undergraduate and graduate programs across a range of disciplines.
University of New Hampshire (UNH) has moderate AI-search visibility, scoring 63/100 on Brand Analyzer's AI visibility composite (visibility 72, trust 61, recommendation 49). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
University of New Hampshire (UNH) was founded in 1866. University of New Hampshire (UNH) operates in the Education category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
University of New Hampshire (UNH) scores 49/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
UNH offers undergraduate and graduate degree programs, including options for online learners. Its offerings emphasize research-driven education across various academic disciplines, aimed at preparing students for professional and academic success.
UNH is known for being ranked the #1 Best Value Public University in New England, combining world-class research opportunities with small class sizes and a reported 94% undergraduate success rate.
University of New Hampshire (UNH) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
UNH serves prospective and current undergraduate and graduate students, including online learners, who are seeking a research-driven, high-value education with strong career outcomes.
University of New Hampshire (UNH) is owned by or part of University System of New Hampshire. University of New Hampshire (UNH) operates in the Education category.
Sources: Wikidata
UNH is popular due to its ranking as the #1 Best Value Public University in New England, which reflects its combination of strong research opportunities, small class sizes, and high undergraduate success rates. These factors appeal to students seeking quality education at a good value with strong career outcomes.
University of New Hampshire (UNH) scores 63/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
University of New Hampshire (UNH) has a moderate AI-visibility profile at 63/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (72/100) and its weakest is recommendation likelihood (49/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #6,966 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify University of New Hampshire (UNH) from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to University of New Hampshire (UNH): Understood (85/100), University of North Dakota (UND) (85/100), UNITEC (85/100), Universia (85/100).
A step up - brands to learn from: Washington State University (91/100), Workaway (91/100).
Category leader: Canva (97/100).
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