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Reality.iDNES.cz (idnes.cz) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Real Estate brands, in the 44th percentile of 12900 Real Estate brands.
Reality.iDNES.cz is a Czech real estate listing portal that forms part of the iDNES.cz news website, operated by MAFRA. Founded in 1998 and headquartered in Prague 5, it helps users find and offer properties for sale or rent throughout the Czech Republic. The platform provides an extensive, regularly updated database of real estate listings within the context of one of the country's largest and most popular news portals.
| Brand Name | Reality.iDNES.cz |
|---|---|
| Domain | idnes.cz |
| Industry | Real Estate |
| Founded | 1998 |
| Headquarters | Prague 5 |
| Parent Company / Owner | MAFRA |
| Main Competitors | Sreality.cz (80/100), Bezrealitky.cz (79/100), Reality.cz (72/100), Reality Mix, Century 21 Czech Republic (76/100) |
Reality.iDNES.cz has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Pomáhat lidem najít a nabízet nemovitosti k prodeji či pronájmu po celé České republice." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:image, og:type, Twitter cards. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is CS-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram; no detected presence on LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is iDNES.cz?", Claude could identify the brand as of September 2026. iDNES.cz is one of the largest and most popular news and information websites in the Czech Republic, run by MAFRA (part of the Agrofert group), covering breaking news, politics, sports, business, and lifestyle content. Best known for Being one of the most visited Czech-language news portals, associated with the newspaper MF DNES.
When asked "Best brands similar to iDNES.cz?", Claude would recommend Reality.iDNES.cz as of September 2026. If someone asked about major Czech media or news websites, iDNES.cz would naturally come up as one of the top players.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Reality.iDNES.cz's main competitors in Real Estate: Sreality.cz (80/100), Bezrealitky.cz (79/100), Reality.cz (72/100), Century 21 Czech Republic (76/100).
Sources: Brand Analyzer scan
Reality.iDNES.cz is a Czech real estate listing section of the iDNES.cz online newspaper, operated by the media company MAFRA. It was founded in 1998 and is based in Prague 5. The platform connects people looking to buy, sell, or rent properties across the Czech Republic.
Sources: Reality.iDNES.cz official site
Reality.iDNES.cz has limited AI-search visibility, scoring 40/100 on Brand Analyzer's AI visibility composite (visibility 57, trust 4, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Reality.iDNES.cz official site
Reality.iDNES.cz was founded in 1998. Reality.iDNES.cz operates in the Real Estate category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Reality.iDNES.cz is headquartered in Prague 5. Reality.iDNES.cz operates in the Real Estate category.
Sources: Wikidata
Reality.iDNES.cz helps people find and list properties for sale or rent across the Czech Republic. It maintains a large, regularly updated database of real estate offers, allowing users to search for apartments, houses, and other properties, as well as post their own listings.
Sources: Reality.iDNES.cz official site
Reality.iDNES.cz offers a database of real estate listings for sale and rent, including apartments, houses, and other properties located throughout the Czech Republic. Users can search listings or post their own properties for sale or rent.
Sources: Reality.iDNES.cz official site
Reality.iDNES.cz scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Real Estate options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Reality.iDNES.cz official site
Reality.iDNES.cz can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Reality.iDNES.cz official site
Reality.iDNES.cz is known for being a comprehensive real estate listing service integrated into iDNES.cz, one of the largest and most popular Czech news portals. It offers a wide, up-to-date database of property listings covering the entire Czech Republic.
Sources: Reality.iDNES.cz official site
Reality.iDNES.cz is owned by or part of MAFRA. Reality.iDNES.cz operates in the Real Estate category.
Sources: Wikidata
Reality.iDNES.cz is used by people in the Czech Republic who are looking to buy, sell, or rent residential or other types of properties, including apartments and houses.
Sources: Reality.iDNES.cz official site
Reality.iDNES.cz scores 40/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Reality.iDNES.cz has a limited AI-visibility profile at 40/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (57/100) and its weakest is trust (4/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Reality.iDNES.cz from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
74 in October 2026, down from 85 in September 2026.
Ranked closest to Reality.iDNES.cz: TimBrik (74/100), DIRTT (74/100), IESHIL（イエシル） (74/100), ietty (74/100).
A step up - brands to learn from: Zucchetti (81/100), Zucchetti (81/100).
Category leader: Chaos (95/100).
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