CEX.IO Brand Score: 81/100 — Strong Brand tier

Leading Crypto Exchange Platform

CEX.IO (cex.io) earns a Brand Analyzer score of 81 out of 100, placing it in the Strong Brand tier among Finance brands, Technology brands. Among 2708 Finance brands analyzed, CEX.IO ranks in the 95th percentile (category average 69, leader 97). The score combines seven dimensions — name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority — into a single objective benchmark. Dimension scores: Name Quality 100/100, Digital Presence 82/100, Visual Identity 85/100, Messaging Clarity 95/100, Trust Foundation 78/100, AI Discoverability 73/100, Brand Authority 65/100.

Score breakdown — 7 dimensions

• Name Quality — 100/100
• Digital Presence — 82/100
• Visual Identity — 85/100
• Messaging Clarity — 95/100
• Trust Foundation — 78/100
• AI Discoverability — 73/100
• Brand Authority — 65/100

AI visibility

CEX.IO scores 49/100 for AI visibility — how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Visibility — 43/100

• Wikipedia presence — 18/40
• Wikidata entity — 15/25
• Web popularity (Tranco) — 10/20
• Reddit visibility — 0/15

Trust — 37/100

• Domain Authority — 23/30
• Backlink trust (spam score) — 10/10
• Schema.org structured data — 0/25
• Knowledge graph anchors (sameAs) — 0/15
• llms.txt convention — 0/10
• Reddit sentiment (heuristic) — 4/10

Recommendation likelihood — 73/100

• robots.txt AI bot permissions — 30/30
• Sitemap.xml presence — 10/10
• Help center / Docs hub — 15/15
• FAQ presence — 3/15
• Category-relative authority — 15/20
• Category leader signals — 0/10

Recommendations

• Build a content ecosystem — Add a blog, documentation, or help center to your website. A rich content ecosystem signals brand maturity and authority. (impact: medium, effort: major)
• Ensure your logo is in the HTML — We detected your favicon but couldn't find a logo element in your page HTML. Ensure your logo uses an <img> or <svg> tag with 'logo' in the class, id, or alt attribute for better brand recognition. (impact: low, effort: quick_win)

Peer brands: Stripe (97/100), Mastercard (96/100), Visa (96/100), Barron's (95/100), Coinbase (95/100).