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Indeed (indeed.com) scores 85 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among SaaS brands, Technology brands, Other brands, in the 89th percentile of 36412 SaaS brands.
Indeed is an American worldwide job listing search engine founded in 2004 and headquartered in Austin. Owned by Recruit Holdings, it allows job seekers to search millions of job listings, access company reviews, and view salary insights, while enabling employers to post openings and find talent. Indeed positions itself as a comprehensive, free platform connecting job seekers with career opportunities globally.
| Brand Name | Indeed |
|---|---|
| Domain | indeed.com |
| Industry | SaaS, Technology |
| Founded | 2004 |
| Headquarters | Austin |
| Parent Company / Owner | Recruit Holdings |
| Main Competitors | LinkedIn (83/100), Glassdoor (92/100), ZipRecruiter (91/100), Monster (83/100), CareerBuilder (79/100), SimplyHired (84/100), Google for Jobs (87/100) |
Moz Domain Authority 91/100 vs category average 37 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Indeed has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "With Indeed, you can search millions of jobs online to find the next step in your career. With tools for job search, resumes, company reviews and more, we" (Meta description: 28 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Facebook, Instagram; no detected presence on X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Indeed?", Claude could identify the brand as of September 2026. Indeed is one of the world's largest online job search and recruitment platforms, allowing job seekers to search listings and apply to jobs while giving employers tools to post openings, screen candidates, and manage hiring. Best known for Being the leading job search engine with aggregated listings from across the web.
When asked "Best brands similar to Indeed?", Claude would recommend Indeed as of September 2026. It's a top-of-mind choice for job search and hiring platforms, widely used by both job seekers and employers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Indeed's main competitors in SaaS: LinkedIn (83/100), Glassdoor (92/100), ZipRecruiter (91/100), Monster (83/100), CareerBuilder (79/100).
Sources: Brand Analyzer scan
Indeed offers job search tools that allow users to search millions of job listings, as well as resume creation and hosting services, company reviews, and salary insight tools. For employers, it provides job posting and candidate sourcing services.
Sources: Indeed official site
Indeed is an American worldwide job listing search engine founded in 2004 and headquartered in Austin, Texas. It is owned by Recruit Holdings and operates as a platform that connects job seekers with employers through millions of job listings, company reviews, and career-related tools.
Sources: Indeed official site
Indeed has moderate AI-search visibility, scoring 62/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 55, recommendation 65). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Indeed official site
Indeed was founded in 2004. Indeed operates in the SaaS category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Indeed is headquartered in Austin. Indeed operates in the SaaS category.
Sources: Wikidata
Indeed aggregates and lists millions of job postings from company websites, job boards, and employer listings, allowing job seekers to search and apply for positions. It also provides tools such as resume building, company reviews, and salary insights for job seekers, while offering employers tools to post jobs and find candidates.
Sources: Indeed official site
Indeed scores 65/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest SaaS options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Indeed official site
Indeed can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Indeed official site
Indeed is used by job seekers looking for career opportunities across various industries and experience levels, as well as by employers and recruiters seeking to hire talent by posting job listings and searching for candidates.
Sources: Indeed official site
Indeed is known for being one of the world's leading job search engines, offering a vast, searchable database of job listings from across the globe, along with company reviews and salary information that help job seekers make informed career decisions.
Sources: Indeed official site
Indeed is owned by or part of Recruit Holdings. Indeed operates in the SaaS category.
Sources: Wikidata
Indeed is popular because it offers a comprehensive, free platform with millions of job listings aggregated from various sources, making it a convenient one-stop destination for job seekers. It also provides additional tools like company reviews and salary insights, which enhance its value proposition for users seeking informed career decisions.
Sources: Indeed official site
Indeed scores 62/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Indeed has a moderate AI-visibility profile at 62/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (65/100) and its weakest is trust (55/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a Moz Domain Authority of 91/100. The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Indeed from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
85 in October 2026, down from 90 in September 2026.
Ranked closest to Indeed: Inco (85/100), Immersive Labs (85/100), InEight (85/100), Inflection AI (85/100).
A step up - brands to learn from: Zuken (91/100), ZoneAlarm (91/100).
Category leader: Hostinger (97/100).
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