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Indeed (indeed.com) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Technology brands, SaaS brands, in the 77th percentile of 22013 Technology brands.
Indeed is an American worldwide job listing search engine founded in 2004 and headquartered in Austin, Texas. Owned by Recruit Holdings, it aggregates thousands of online job postings and offers tools for job seekers, including resume building and company reviews, alongside services for employers to post openings and find qualified candidates. Indeed positions itself as a leading online job search platform connecting candidates with employers in a single integrated platform.
| Brand Name | Indeed |
|---|---|
| Domain | indeed.com |
| Industry | Technology, SaaS |
| Founded | 2004 |
| Headquarters | Austin |
| Parent Company / Owner | Recruit Holdings |
| Main Competitors | LinkedIn (76/100), Glassdoor (92/100), ZipRecruiter (91/100), Monster (83/100), CareerBuilder (79/100), SimplyHired (84/100), Google for Jobs (85/100) |
Moz Domain Authority 91/100 vs category average 39 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Indeed has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "En Indeed puedes buscar miles de empleos en línea para encontrar tu próximo reto profesional. Contamos con herramientas para búsqueda de empleo, CV, evaluaciones de empresas y más." (Meta description: 28 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is ES-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Facebook, Instagram; no detected presence on X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Indeed?", Claude could identify the brand as of September 2026. Indeed is one of the world's largest online job search and recruitment platforms, allowing job seekers to search listings and apply to jobs while giving employers tools to post openings, screen candidates, and manage hiring. Best known for Being the leading job search engine with aggregated listings from across the web.
When asked "Best brands similar to Indeed?", Claude would recommend Indeed as of September 2026. It's a top-of-mind choice for job search and hiring platforms, widely used by both job seekers and employers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Indeed's main competitors in Technology: LinkedIn (76/100), Glassdoor (92/100), ZipRecruiter (91/100), Monster (83/100), CareerBuilder (79/100).
Sources: Brand Analyzer scan
Indeed offers a job search engine that lists thousands of job openings, tools for creating and managing resumes/CVs, company reviews and evaluations, and services for employers to post job listings and search for candidates.
Sources: Indeed official site
Indeed is an American worldwide job listing search engine founded in 2004 and headquartered in Austin, Texas. It is owned by Recruit Holdings and operates as a platform where people can search for jobs online and employers can post job openings.
Sources: Indeed official site
Indeed has moderate AI-search visibility, scoring 62/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 55, recommendation 65). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Indeed official site
Indeed was founded in 2004. Indeed operates in the Technology category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Indeed is headquartered in Austin. Indeed operates in the Technology category.
Sources: Wikidata
Indeed aggregates thousands of job listings from across the web and allows users to search for employment opportunities online. It provides job seekers with tools such as resume building, job search filters, and company evaluations, while enabling employers to post job openings and search for qualified candidates.
Sources: Indeed official site
Indeed scores 65/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Technology options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Indeed official site
Indeed is known for being a leading online job search engine that aggregates a large volume of job listings from various sources into a single searchable platform, along with providing resume creation tools and company reviews for job seekers.
Sources: Indeed official site
Indeed can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Indeed official site
Indeed is owned by or part of Recruit Holdings. Indeed operates in the Technology category.
Sources: Wikidata
Indeed is used by individuals searching for employment opportunities as well as by businesses and employers who want to post job openings and find qualified candidates. According to the known facts, this includes users in markets such as Chile, reflecting its broader global reach as a worldwide job search platform.
Sources: Indeed official site
Indeed is popular because it consolidates thousands of job listings from multiple sources into one platform, making job searching more efficient. It also offers additional tools like resume building and company evaluations, which appeal to both job seekers and employers looking to connect in one place.
Sources: Indeed official site
Indeed scores 62/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Indeed has a moderate AI-visibility profile at 62/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (65/100) and its weakest is trust (55/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a Moz Domain Authority of 91/100. The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Indeed from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
83 in September 2026, down from 90 in September 2026.
Ranked closest to Indeed: Impression (83/100), Import.io (83/100), Indegene (83/100), IndexBox (83/100).
A step up - brands to learn from: Zoom (91/100), ZipRecruiter (91/100).
Category leader: Hostinger (97/100).
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