ClinicalTrials.gov Brand Score: 84/100 — Strong Brand tier
Database of clinical research studies
ClinicalTrials.gov (clinicaltrials.gov) earns a Brand Analyzer score of 84 out of 100, placing it in the Strong Brand tier among Healthcare brands. Among 2268 Healthcare brands analyzed, ClinicalTrials.gov ranks in the 99th percentile (category average 68, leader 95). The score combines seven dimensions — name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority — into a single objective benchmark. Dimension scores: Name Quality 73/100, Digital Presence 100/100, Visual Identity 95/100, Messaging Clarity 95/100, Trust Foundation 90/100, AI Discoverability 74/100, Brand Authority 64/100.
Score breakdown — 7 dimensions
- Name Quality — 73/100
- Digital Presence — 100/100
- Visual Identity — 95/100
- Messaging Clarity — 95/100
- Trust Foundation — 90/100
- AI Discoverability — 74/100
- Brand Authority — 64/100
AI visibility
ClinicalTrials.gov scores 47/100 for AI visibility — how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Visibility — 32/100
- Wikipedia presence — 0/40
- Wikidata entity — 17/25
- Web popularity (Tranco) — 15/20
- Reddit visibility — 0/15
Trust — 41/100
- Domain Authority — 30/30
- Backlink trust (spam score) — 7/10
- Schema.org structured data — 0/25
- Knowledge graph anchors (sameAs) — 0/15
- llms.txt convention — 0/10
- Reddit sentiment (heuristic) — 4/10
Recommendation likelihood — 81/100
- robots.txt AI bot permissions — 30/30
- Sitemap.xml presence — 10/10
- Help center / Docs hub — 15/15
- FAQ presence — 3/15
- Category-relative authority — 20/20
- Category leader signals — 3/10
Recommendations
- Add structured data and Open Graph tags — Add JSON-LD structured data (Organization, FAQ schemas) and complete Open Graph tags (og:title, og:description, og:image, og:type). This helps AI systems and social platforms accurately represent your brand. (impact: high, effort: moderate)
- Build a content ecosystem — Add a blog, documentation, or help center to your website. A rich content ecosystem signals brand maturity and authority. (impact: medium, effort: major)
Peer brands: Cleveland Clinic (95/100), Kaiser Permanente (93/100), Optum (93/100), American Cancer Society (92/100), World Health Organization (WHO) (92/100).