Safeguard your online privacy
Cloaked (cloaked.com) earns a Brand Analyzer score of 80 out of 100, placing it in the Brand-Ready tier among SaaS brands, Technology brands. Among 12358 SaaS brands analyzed, Cloaked ranks in the 94th percentile (category average 69, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 100/100, Digital Presence 82/100, Visual Identity 96/100, Messaging Clarity 100/100, Trust Foundation 74/100, AI Discoverability 91/100, Brand Authority 48/100.
Cloaked is a SaaS privacy and identity protection service operating at cloaked.com. It provides users with phone number and email aliases to avoid sharing personal information, removes personal data from over 120 data brokers, and offers up to $1 million in insurance coverage against identity theft. Its stated mission is to keep user data private and protect what matters most, positioning itself as a comprehensive safeguard for online privacy.
| Brand Name | Cloaked |
|---|---|
| Domain | cloaked.com |
| Industry | SaaS, Technology |
| Main Competitors | DeleteMe, Blur by Abine, Privacy.com, Incogni, SimpleLogin, LifeLock |
Moz Domain Authority 35/100 vs category average 28 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #73,165 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "We keep your data private, protecting what matters most. Take our free assessment to see if you’ve been compromised." (Meta description: 19 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Instagram, YouTube, Facebook, LinkedIn, GitHub; no detected presence on X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Cloaked scores 40/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Cloaked has a limited AI-visibility profile at 40/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (61/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #73,165 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 35/100 and no llms.txt to steer AI to its best pages.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Cloaked's main competitors include DeleteMe, Blur by Abine, Privacy.com, Incogni, SimpleLogin. These companies compete in the SaaS space for similar customers, offering comparable products or services.
Sources: Cloaked official site
Cloaked offers three primary services: (1) phone number and email alias generation, allowing users to interact online without revealing their real contact information; (2) automated personal data removal from over 120 data broker databases; and (3) identity theft insurance providing up to $1 million in coverage. The company also offers a free assessment tool to check whether a user's data has been compromised.
Sources: Cloaked official site
Popular alternatives to Cloaked include DeleteMe, Blur by Abine, Privacy.com, Incogni, SimpleLogin. Each is an established option in the SaaS space; the best fit depends on your specific needs, budget, and required features.
Sources: Cloaked official site
Cloaked has limited AI-search visibility, scoring 40/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 48, recommendation 61). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Cloaked official site
Cloaked provides users with phone number and email aliases so they never have to share their real personal information online. It also actively removes users' personal data from over 120 data broker databases, reducing exposure to unwanted data collection and potential misuse. Additionally, Cloaked offers up to $1 million in insurance coverage in the event of identity theft. The company also offers a free assessment to help users determine if their data has already been compromised.
Sources: Cloaked official site
Cloaked and DeleteMe are competitors in SaaS. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Cloaked official site
Cloaked scores 61/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest SaaS options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Cloaked official site
Cloaked is a SaaS technology platform available at cloaked.com focused on online privacy and identity protection. It positions itself as 'the ultimate safeguard for online privacy and identity protection,' offering tools designed to prevent personal data from being exposed or misused. The service targets individuals who are concerned about data privacy and identity theft, providing both proactive data masking tools and reactive identity theft insurance.
Sources: Cloaked official site
Cloaked is known for providing phone number and email aliases to protect users' real personal information, for its data broker removal service covering more than 120 brokers, and for offering $1 million in identity theft insurance. Its overarching mission - keeping user data private and protecting what matters most - defines its brand identity in the online privacy and identity protection space.
Sources: Cloaked official site
Cloaked can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Cloaked official site
According to the available information, Cloaked is designed for individuals who are concerned about data privacy and identity theft. This broadly includes consumers who want to limit their personal data exposure online, avoid spam or data broker activity, and have financial protection in the event their identity is stolen.
Sources: Cloaked official site
Ranked closest to Cloaked: clickworker (80/100), Clay (80/100), Cloudbeds (80/100), Cloudimage (80/100).
A step up - brands to learn from: Zyte (81/100), Zipline (81/100).
Category leader: Accenture (97/100).