Все товары в одном месте
Market.yandex (yandex.ru) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Technology brands, in the 37th percentile of 24412 E-commerce brands.
Yandex Market (Market.yandex) is a Russian e-commerce platform operated by Yandex IJSC, headquartered in Moscow. Founded in 1997, it aggregates millions of products from thousands of sellers, allowing shoppers to search, compare prices, and arrange delivery in one place. The platform serves both consumers looking for a wide range of goods at competitive prices and sellers/brands seeking to expand their online sales reach. It is positioned as one of the largest online marketplaces in Russia.
| Brand Name | Market.yandex |
|---|---|
| Domain | yandex.ru |
| Industry | E-commerce, Technology |
| Founded | 1997 |
| Headquarters | Moscow |
| Parent Company / Owner | Yandex IJSC |
| CEO | Arkady Volozh |
| Main Competitors | Ozon (65/100), Wildberries (88/100), AliExpress Russia, Sber Megamarket, Avito (94/100) |
Moz Domain Authority 93/100 vs category average 41 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Помочь людям находить и покупать нужные товары по лучшим ценам в одном месте." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, + Microdata. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is RU-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on Facebook, Instagram; no detected presence on X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Afisha.yandex?", Claude could identify the brand as of August 2026. Afisha.Yandex is Yandex's entertainment and events service, providing information on movie showtimes, theater performances, concerts, exhibitions and other events, along with the ability to buy tickets online, similar to Kinopoisk's ticketing features but integrated into Yandex's Best known for Aggregating movie, concert, and event listings with online ticket purchasing in Russia.
When asked "Best brands similar to Afisha.yandex?", Claude would recommend Market.yandex as of August 2026. It's a well known Russian service for finding and booking tickets to movies and events, relevant if discussing entertainment platforms in the Russian market.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Market.yandex's main competitors in E-commerce: Ozon (65/100), Wildberries (88/100), Avito (94/100).
Sources: Brand Analyzer scan
Market.yandex, also known as Yandex Market, is a Russian online marketplace and e-commerce platform operated by Yandex IJSC. It connects buyers with millions of products from thousands of sellers, offering price comparison, search, and delivery services, and is categorized as a technology and e-commerce company headquartered in Moscow.
Sources: Market.yandex official site
Market.yandex has limited AI-search visibility, scoring 42/100 on Brand Analyzer's AI visibility composite (visibility 17, trust 57, recommendation 70). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Market.yandex official site
Market.yandex was founded in 1997. Market.yandex operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Market.yandex is headquartered in Moscow. Market.yandex operates in the E-commerce category.
Sources: Wikidata
Yandex Market offers an online marketplace where consumers can search for and purchase a wide variety of products from numerous third-party sellers and brands. Its services include product search, price comparison across vendors, and delivery logistics, while also providing sellers with tools to list products and reach a broad customer base online.
Sources: Market.yandex official site
Yandex Market aggregates product listings from numerous sellers and brands, enabling consumers to search for items, compare prices across vendors, and purchase goods with delivery options. It also provides sellers and brands with a platform to reach a wide online audience in Russia, functioning as both a marketplace and a price-comparison service.
Sources: Market.yandex official site
Market.yandex scores 70/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Market.yandex official site
Market.yandex can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Market.yandex official site
Yandex Market is used by internet shoppers in Russia seeking a wide range of products, competitive prices, and convenient delivery, as well as by sellers and brands aiming to expand their online sales and reach a larger audience through the platform.
Sources: Market.yandex official site
Yandex Market is known for being one of the largest online shopping platforms in Russia, offering a vast selection of products from many sellers alongside price comparison tools and fast delivery options, helping consumers find goods that fit various budgets and preferences.
Sources: Market.yandex official site
Market.yandex is owned by or part of Yandex IJSC. Market.yandex operates in the E-commerce category.
Sources: Wikidata
Yandex Market's popularity stems from its broad selection of millions of products from thousands of sellers, combined with convenient search and price-comparison tools and fast delivery, making it easy for consumers in Russia to find goods at competitive prices in a single location.
Sources: Market.yandex official site
Market.yandex scores 42/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Market.yandex has a limited AI-visibility profile at 42/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (70/100) and its weakest is visibility (17/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 93/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Market.yandex from memory (August 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
74 in October 2026, down from 77 in August 2026.
Ranked closest to Market.yandex: Yalo (74/100), Yakima Chief Hops (74/100), Yassir (74/100), Yellowbird (74/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.