Global equity for a peaceful planet
Club of Rome (clubofrome.org) scores 89 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Non-profit brands, Government brands, Other brands, in the 99th percentile of 15229 Non-profit brands.
The Club of Rome is a political and economic think tank founded in 1968 and headquartered in Winterthur. It functions as a platform of thought leaders who apply systems thinking to global challenges, including economic inequality and environmental sustainability. Its mission is to convene interdisciplinary thinkers to help create a peaceful, healthy, and equitable planet. The organization targets policymakers, researchers, global thought leaders, and citizens concerned with systemic issues affecting the planet's economic, material, and cultural systems.
| Brand Name | Club of Rome |
|---|---|
| Domain | clubofrome.org |
| Industry | Non-profit, Government |
| Founded | 1968 |
| Headquarters | Winterthur |
| Main Competitors | World Economic Forum (92/100), Brookings Institution (89/100), Chatham House (87/100), World Resources Institute (87/100), Worldwatch Institute |
Moz Domain Authority 63/100 vs category average 49 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #89,720 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Club of Rome has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "A platform of thought leaders addressing global challenges through systems thinking." (Meta description: 11 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Apache, WordPress, Ghost.
Social footprint: verified profiles on LinkedIn, YouTube, X (Twitter), Instagram, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Club of Rome?", Claude could identify the brand as of September 2026. The Club of Rome is a global think tank founded in 1968 that brings together scientists, economists, and policymakers to analyze long-term global issues like environmental degradation, resource depletion, and sustainable development. Best known for Publishing the 1972 report 'The Limits to Growth,' which used systems modeling to warn about the consequences of unchecked economic and population growth on a f.
When asked "Best brands similar to Club of Rome?", Claude would recommend Club of Rome as of September 2026. It's a foundational and highly influential organization in the sustainability and futures-studies space, so it would naturally come up when discussing similar global think tanks or non-profits.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Club of Rome's main competitors in Non-profit: World Economic Forum (92/100), Brookings Institution (89/100), Chatham House (87/100), World Resources Institute (87/100).
Sources: Brand Analyzer scan
Club of Rome has moderate AI-search visibility, scoring 69/100 on Brand Analyzer's AI visibility composite (visibility 75, trust 67, recommendation 62). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Club of Rome official site
Club of Rome was founded in 1968. Club of Rome operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Club of Rome is headquartered in Winterthur. Club of Rome operates in the Non-profit category.
Sources: Wikidata
Club of Rome scores 62/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Club of Rome official site
The Club of Rome is a political and economic think tank founded in 1968 and headquartered in Winterthur. It operates as a global platform bringing together thought leaders who apply systems thinking to address interconnected global challenges such as economic inequality, environmental sustainability, and planetary health.
Sources: Club of Rome official site
Club of Rome can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Club of Rome official site
The Club of Rome brings together thought leaders and researchers to apply interdisciplinary systems thinking to complex global challenges. It works to analyze and address issues like economic inequality and environmental sustainability with the aim of contributing to a peaceful, healthy, and equitable planet.
Sources: Club of Rome official site
The Club of Rome's platform is used by policymakers, global thought leaders, researchers, and citizens who are concerned with systemic global challenges such as economic inequality, sustainability, and planetary health.
Sources: Club of Rome official site
Club of Rome scores 69/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Club of Rome has a moderate AI-visibility profile at 69/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (75/100) and its weakest is recommendation likelihood (62/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #89,720 (Tranco). In a live check, Claude could already identify Club of Rome from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Club of Rome: ClientEarth (89/100), Charitybuzz (89/100), Crux (89/100), The Christian Science Monitor (89/100).
A step up - brands to learn from: Workaway (91/100), WHYY (91/100).
Category leader: Change.org (97/100).
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