Code.org Brand Score: 87/100 — Strong Brand tier
Free K–12 Computer Science and AI Curriculum
Code.org (code.org) earns a Brand Analyzer score of 87 out of 100, placing it in the Strong Brand tier among Education brands, Non-profit brands. Among 1209 Education brands analyzed, Code.org ranks in the 97th percentile (category average 68, leader 96). The score combines seven dimensions — name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority — into a single objective benchmark. Dimension scores: Name Quality 100/100, Digital Presence 100/100, Visual Identity 93/100, Messaging Clarity 100/100, Trust Foundation 78/100, AI Discoverability 78/100, Brand Authority 67/100.
Score breakdown — 7 dimensions
- Name Quality — 100/100
- Digital Presence — 100/100
- Visual Identity — 93/100
- Messaging Clarity — 100/100
- Trust Foundation — 78/100
- AI Discoverability — 78/100
- Brand Authority — 67/100
AI visibility
Code.org scores 57/100 for AI visibility — how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Visibility — 40/100
- Wikipedia presence — 0/40
- Wikidata entity — 25/25
- Web popularity (Tranco) — 15/20
- Reddit visibility — 0/15
Trust — 67/100
- Domain Authority — 30/30
- Backlink trust (spam score) — 10/10
- Schema.org structured data — 8/25
- Knowledge graph anchors (sameAs) — 15/15
- llms.txt convention — 0/10
- Reddit sentiment (heuristic) — 4/10
Recommendation likelihood — 74/100
- robots.txt AI bot permissions — 22/30
- Sitemap.xml presence — 10/10
- Help center / Docs hub — 15/15
- FAQ presence — 0/15
- Category-relative authority — 20/20
- Category leader signals — 7/10
Recommendations
- Set up professional email — Use your company domain for email (e.g., hello@yourbrand.com) instead of Gmail/Yahoo. This significantly boosts credibility. (impact: high, effort: quick_win)
- Add an FAQ section — Create a Frequently Asked Questions section with FAQ schema markup. AI systems often source answers directly from FAQ content. (impact: medium, effort: moderate)
- Build a content ecosystem — Add a blog, documentation, or help center to your website. A rich content ecosystem signals brand maturity and authority. (impact: medium, effort: major)
Peer brands: Scribd (96/100), Cleveland Clinic (95/100), Coursera (95/100), Entrepreneur (95/100), Chess.com (94/100).