Coefficient Brand Score: 82/100 — Strong Brand tier

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Coefficient (coefficient.io) earns a Brand Analyzer score of 82 out of 100, placing it in the Strong Brand tier among SaaS brands, Technology brands. Among 12117 SaaS brands analyzed, Coefficient ranks in the 96th percentile (category average 69, leader 97). The score combines seven dimensions — name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority — into a single objective benchmark. Dimension scores: Name Quality 88/100, Digital Presence 82/100, Visual Identity 96/100, Messaging Clarity 95/100, Trust Foundation 80/100, AI Discoverability 99/100, Brand Authority 59/100.

Score breakdown — 7 dimensions

AI visibility

Coefficient scores 67/100 for AI visibility — how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Visibility — 62/100

Trust — 64/100

Recommendation likelihood — 80/100

Recommendations

Peer brands: Accenture (97/100), Constant Contact (97/100), Docker (97/100), OneTrust (97/100), Red Hat (97/100).