CoinMarketCap Brand Score: 92/100 - Iconic tier

Cryptocurrency Prices, Charts and Market Caps

CoinMarketCap (coinmarketcap.com) earns a Brand Analyzer score of 92 out of 100, placing it in the Iconic tier among Finance brands, Technology brands. Among 2760 Finance brands analyzed, CoinMarketCap ranks in the 99th percentile (category average 69, leader 96). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 82/100, Digital Presence 88/100, Visual Identity 92/100, Messaging Clarity 100/100, Trust Foundation 82/100, AI Discoverability 91/100, Brand Authority 89/100.

AI Snapshot

CoinMarketCap is a cryptocurrency market data website and app founded in 2013, owned by Binance. It provides free access to real-time and historical prices, charts, and market capitalization rankings for Bitcoin and thousands of altcoins. Positioned as the leading source for cryptocurrency market data, it serves crypto traders, investors, and enthusiasts worldwide. Its mission is to make comprehensive crypto market information freely accessible on a single platform.

Key facts about CoinMarketCap
Brand NameCoinMarketCap
Domaincoinmarketcap.com
IndustryFinance, Technology
Founded2013
Parent Company / OwnerBinance
Main CompetitorsCoinGecko (89/100), CryptoCompare (78/100), Messari, Nomics, LiveCoinWatch

Evidence

Moz Domain Authority 92/100 vs category average 31 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.

Ranked #2,030 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.

CoinMarketCap has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.

The homepage meta description reads "Top cryptocurrency prices and charts, listed by market capitalization. Free access to current and historic data for Bitcoin and thousands of altcoins." (Meta description: 22 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: 2 JSON-LD block(s), Organization schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Social footprint: verified profiles on Instagram, LinkedIn; no detected presence on X (Twitter), Facebook, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Score breakdown - 7 dimensions

AI visibility

CoinMarketCap scores 80/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

CoinMarketCap has a strong AI-visibility profile at 80/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (88/100) and its weakest is trust (74/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #2,030 (Tranco).

Visibility - 80/100

Trust - 74/100

Recommendation likelihood - 88/100

People Also Ask About CoinMarketCap

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are CoinMarketCap's main competitors?

CoinMarketCap's main competitors include CoinGecko (89/100), CryptoCompare (78/100), Messari, Nomics, LiveCoinWatch. These companies compete in the Finance space for similar customers, offering comparable products or services.

Sources: CoinMarketCap official site

CoinMarketCap vs CoinGecko: how do they compare?

CoinMarketCap and CoinGecko are competitors in Finance. Brand Analyzer scores CoinMarketCap at 92/100 and CoinGecko at 89/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.

Sources: CoinMarketCap official site

What is CoinMarketCap?

CoinMarketCap is a cryptocurrency price data website and app founded in 2013 and owned by Binance. It serves as a centralized platform for tracking cryptocurrency market data, providing free access to real-time and historical prices, charts, and market capitalization rankings for Bitcoin and thousands of altcoins. It is positioned as the leading source for cryptocurrency market capitalization rankings and data, catering to traders, investors, and enthusiasts seeking reliable market information.

Sources: CoinMarketCap official site

What does CoinMarketCap do?

CoinMarketCap provides free access to live and historic cryptocurrency prices, charts, and market data. It aggregates and displays market capitalization rankings for Bitcoin and thousands of altcoins in one accessible platform. Its mission is to make comprehensive, real-time crypto market information freely available, enabling users to monitor price movements, track market trends, and access historical data across the broader cryptocurrency ecosystem.

Sources: CoinMarketCap official site

What are the best alternatives to CoinMarketCap?

Popular alternatives to CoinMarketCap include CoinGecko (89/100), CryptoCompare (78/100), Messari, Nomics, LiveCoinWatch. Each is an established option in the Finance space; the best fit depends on your specific needs, budget, and required features.

Sources: CoinMarketCap official site

What products or services does CoinMarketCap offer?

CoinMarketCap offers a website and app that provide free access to current and historic cryptocurrency price data, charts, and market capitalization rankings for Bitcoin and thousands of altcoins. The platform delivers real-time and historical market data in one place. The known facts describe it as a cryptocurrency price data website and app, though specific details about additional individual product features or premium tiers are not provided in the available information.

Sources: CoinMarketCap official site

What is CoinMarketCap known for?

CoinMarketCap is known for being the leading source for cryptocurrency market capitalization rankings and data. It is widely recognized for offering comprehensive, real-time crypto market data - including prices and charts for Bitcoin and thousands of altcoins - all in one accessible, free platform. Since its founding in 2013, it has become a primary reference point for crypto traders, investors, and enthusiasts seeking market capitalization rankings and price information.

Sources: CoinMarketCap official site

When was CoinMarketCap founded?

CoinMarketCap was founded in 2013. CoinMarketCap operates in the Finance category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.

Sources: Wikidata

Who uses CoinMarketCap?

CoinMarketCap is used by crypto traders, investors, and enthusiasts seeking market data. These users rely on the platform to access real-time and historical cryptocurrency prices, charts, and market capitalization rankings for Bitcoin and thousands of altcoins. The platform's free access model makes it broadly available to both casual crypto enthusiasts monitoring portfolio values and more active traders or investors conducting market research and analysis.

Sources: CoinMarketCap official site

Does ChatGPT recommend CoinMarketCap?

CoinMarketCap scores 88/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.

Sources: CoinMarketCap official site

How can CoinMarketCap improve its AI discoverability?

CoinMarketCap can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: CoinMarketCap official site

Who owns CoinMarketCap?

CoinMarketCap is owned by or part of Binance. CoinMarketCap operates in the Finance category.

Sources: Wikidata

Recommendations

Peer brands

Ranked closest to CoinMarketCap: Cash App (92/100), Capital One (92/100), El Cronista (92/100), SumUp (92/100), American Express (92/100), Wise (92/100).

Category leader: Mastercard (96/100).