毎日の移動がゲームになる！位置ゲー
Colopl (colopl.jp) earns a Brand Analyzer score of 54 out of 100, placing it in the Early Stage tier among Media & Entertainment brands, Technology brands. Among 2070 Media & Entertainment brands analyzed, Colopl ranks in the 8th percentile (category average 69, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 100/100, Digital Presence 71/100, Visual Identity 60/100, Messaging Clarity 61/100, Trust Foundation 39/100, AI Discoverability 24/100, Brand Authority 34/100.
Colopl (colopl.jp) is a company that operates the mobile location-based game 'Colony na Seikatsu' (コロニーな生活). Its mission is to make daily movement enjoyable through location-based gaming. Players collect resources and develop colonies using real-world movement, with events such as meteor strikes providing additional excitement. The game offers over 800 field themes for personalization. Colopl positions itself as an innovative mobile game that transforms everyday travel into a gaming experience.
| Brand Name | Colopl |
|---|---|
| Domain | colopl.jp |
| Industry | Media & Entertainment, Technology |
| Founded | 1957 |
| Headquarters | Humlebæk |
| Parent Company / Owner | Niels Peter Louis-Hansen |
| CEO | Lars Søren Rasmussen |
| Main Competitors | Niantic, DeNA, Gungho Online Entertainment, KLab, GREE |
Moz Domain Authority 41/100 vs category average 41 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #109,334 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "株式会社コロプラは、携帯位置情報ゲーム「コロニーな生活」の運用をしている会社です。" (Meta description too short (1 words). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Instagram, GitHub; no detected presence on X (Twitter), LinkedIn, Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Colopl scores 29/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Colopl has a weak AI-visibility profile at 29/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (35/100) and its weakest is trust (22/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #109,334 (Tranco) and a Moz Domain Authority of 41/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Colopl's main competitors include Niantic, DeNA, Gungho Online Entertainment, KLab, GREE. These companies compete in the Media & Entertainment space for similar customers, offering comparable products or services.
Sources: Colopl official site
Popular alternatives to Colopl include Niantic, DeNA, Gungho Online Entertainment, KLab, GREE. Each is an established option in the Media & Entertainment space; the best fit depends on your specific needs, budget, and required features.
Sources: Colopl official site
Colopl has limited AI-search visibility, scoring 29/100 on Brand Analyzer's AI visibility composite (visibility 30, trust 22, recommendation 35). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Colopl official site
Colopl was founded in 1957. Colopl operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Colopl is headquartered in Humlebæk. Colopl operates in the Media & Entertainment category.
Sources: Wikidata
Colopl and Niantic are competitors in Media & Entertainment. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Colopl official site
Colopl scores 35/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Colopl official site
Colopl can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Colopl official site
Colopl's primary product is the mobile location-based game 'Colony na Seikatsu' (コロニーな生活). Within this game, players collect resources tied to real-world movement, build and develop virtual colonies, participate in special events such as meteor strikes, and customize their experience using more than 800 available field themes.
Sources: Colopl official site
Colopl is owned by or part of Niels Peter Louis-Hansen. Colopl operates in the Media & Entertainment category.
Sources: Wikidata
Colopl operates a location-based mobile game called 'Colony na Seikatsu.' The company uses location information technology to allow players to collect resources and develop virtual colonies based on their real-world movements. It also provides event-based gameplay experiences, such as meteor events, and offers over 800 field themes that allow players to personalize their colonies.
Sources: Colopl official site
Colopl is known for operating 'Colony na Seikatsu,' a mobile location-based game that turns everyday movement into a gaming activity. The game is recognized for its use of real-world location data to drive gameplay, its colony-building mechanics, exciting in-game events such as meteor strikes, and a wide variety of over 800 field themes for player customization.
Sources: Colopl official site
Colopl's products are targeted at smartphone users who enjoy location-based gaming, particularly individuals who want to gamify their daily movement and travel. The platform is designed for people who find enjoyment in combining real-world activity with mobile gaming mechanics such as resource collection and colony development.
Sources: Colopl official site
Ranked closest to Colopl: CodeHub2021 (54/100), A PoV (54/100), Contentserved (54/100), Corvette Forum (54/100).
A step up - brands to learn from: Zeneverzum (56/100), WritersApex (56/100).
Category leader: Boston.com (97/100).