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COMC (comc.com) earns a Brand Analyzer score of 70 out of 100, placing it in the Developing tier among E-commerce brands, Sports & Fitness brands. Among 2261 E-commerce brands analyzed, COMC ranks in the 61st percentile (category average 68, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 95/100, Digital Presence 82/100, Visual Identity 35/100, Messaging Clarity 100/100, Trust Foundation 60/100, AI Discoverability 56/100, Brand Authority 60/100.
COMC (comc.com) is an online marketplace for buying and selling sports cards, comics, and collectibles. The platform hosts over 47 million total sports cards and more than 13 million unique listings spanning baseball, football, hockey, and basketball. COMC offers flat rate shipping and handles fulfillment on behalf of sellers, positioning itself as a large-scale, centralized hub for sports card collectors, set builders, and collectibles traders.
| Brand Name | COMC |
|---|---|
| Domain | comc.com |
| Industry | E-commerce, Sports & Fitness |
| Founded | 1963 |
| Headquarters | Philadelphia |
| CEO | Brian L. Roberts |
| Main Competitors | eBay (95/100), Beckett Marketplace, StockX, PWCC Marketplace, MySlabs, SportLots |
Moz Domain Authority 57/100 vs category average 29 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #40,384 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
COMC appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Shop from 47,234,162 total and 13,334,031 unique sports cards. Baseball , Football , Hockey , and Basketball ." (Meta description: 18 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ClaudeBot, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Facebook, Instagram, YouTube, GitHub; no detected presence on X (Twitter), LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
COMC scores 47/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
COMC has a limited AI-visibility profile at 47/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (58/100) and its weakest is trust (29/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #40,384 (Tranco) and a Moz Domain Authority of 57/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
COMC's main competitors include eBay (95/100), Beckett Marketplace, StockX, PWCC Marketplace, MySlabs. These companies compete in the E-commerce space for similar customers, offering comparable products or services.
Sources: COMC official site
COMC and eBay are competitors in E-commerce. Brand Analyzer scores COMC at 70/100 and eBay at 95/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: COMC official site
COMC offers a marketplace platform for sports cards across baseball, football, hockey, and basketball, as well as comics and other collectibles. Its services include a buyer-facing storefront with over 47 million cards and flat rate shipping, and a seller-facing service where COMC handles listing, storage, and fulfillment of submitted cards and collectibles on behalf of the seller.
Sources: COMC official site
Popular alternatives to COMC include eBay (95/100), Beckett Marketplace, StockX, PWCC Marketplace, MySlabs. Each is an established option in the E-commerce space; the best fit depends on your specific needs, budget, and required features.
Sources: COMC official site
COMC (comc.com) is an online marketplace specializing in sports cards, comics, and collectibles. It provides a centralized platform where buyers and sellers can transact across a catalog of over 47 million total sports cards and more than 13 million unique items, covering major sports including baseball, football, hockey, and basketball.
Sources: COMC official site
COMC has limited AI-search visibility, scoring 47/100 on Brand Analyzer's AI visibility composite (visibility 53, trust 29, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: COMC official site
COMC was founded in 1963. COMC operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
COMC is headquartered in Philadelphia. COMC operates in the E-commerce category.
Sources: Wikidata
COMC operates as a buying and selling marketplace for sports cards, comics, and collectibles. For buyers, it offers access to over 47 million sports cards in one place with flat rate shipping. For sellers, COMC handles the logistical work of listing and fulfilling orders, allowing sellers to submit their cards and let the platform manage the selling process on their behalf.
Sources: COMC official site
COMC is known for its massive inventory of sports cards, offering over 47 million total cards and more than 13 million unique listings under one roof. It is also recognized for its flat rate shipping model and its seller-friendly service where COMC handles fulfillment, making it a go-to destination for sports card collectors, set builders, and collectibles flippers.
Sources: COMC official site
COMC scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: COMC official site
COMC is used by sports card collectors, set builders, player enthusiasts, and collectibles flippers. Its audience spans fans of baseball, football, hockey, and basketball who are looking to buy specific cards or complete sets, as well as individuals who want to sell their card collections without managing the logistics of listing and shipping themselves.
Sources: COMC official site
COMC is popular because it aggregates over 47 million sports cards and more than 13 million unique items into a single marketplace, making it convenient for collectors and set builders to find specific cards. Its flat rate shipping and hands-off seller experience - where COMC manages the work of selling - appeal to both buyers seeking variety and sellers seeking convenience.
Sources: COMC official site
COMC can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: COMC official site
Ranked closest to COMC: Climamarket (70/100), CIMcloud (70/100), Commslayer (70/100), The Container Store (70/100).
A step up - brands to learn from: ZyG (71/100), Yammak (71/100).
Category leader: Atom (97/100).