Driving U.S. Economic Growth
U.S. Department of Commerce (commerce.gov) earns a Brand Analyzer score of 74 out of 100, placing it in the Brand-Ready tier among Government brands. Among 461 Government brands analyzed, U.S. Department of Commerce ranks in the 81st percentile (category average 67, leader 93). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 78/100, Digital Presence 82/100, Visual Identity 94/100, Messaging Clarity 95/100, Trust Foundation 64/100, AI Discoverability 52/100, Brand Authority 61/100.
The U.S. Department of Commerce is an official agency of the United States federal government, established in 1949. Its mission centers on promoting job creation and economic growth through fair trade enforcement, economic data provision, and support for innovation. Commerce.gov serves as the department's official web presence, offering resources for economic development, trade, and business support to U.S. businesses, exporters, policymakers, and the general public.
| Brand Name | U.S. Department of Commerce |
|---|---|
| Domain | commerce.gov |
| Industry | Government |
| Founded | 1949 |
| Main Competitors | International Monetary Fund (IMF) (93/100), NASA (93/100), CA.gov (92/100), USPS (92/100), World Health Organization (WHO) (92/100) |
Moz Domain Authority 78/100 vs category average 38 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #14,890 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Commerce.gov is the official website of the United States Department of Commerce and Secretary of Commerce." (Meta description: 16 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Facebook, LinkedIn, YouTube, Instagram, GitHub; no detected presence on X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
U.S. Department of Commerce scores 31/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
U.S. Department of Commerce has a weak AI-visibility profile at 31/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (40/100) and its weakest is visibility (25/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #14,890 (Tranco) and a Moz Domain Authority of 78/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
The U.S. Department of Commerce is an official agency of the United States federal government, making it a highly authoritative and trustworthy source for commerce, trade, and economic information. As a government entity, it is accountable to federal oversight and regulatory standards. Its official website, commerce.gov, is designed to provide secure and reliable access to federal commerce services and information.
U.S. Department of Commerce and International Monetary Fund (IMF) are competitors in Government. Brand Analyzer scores U.S. Department of Commerce at 74/100 and International Monetary Fund (IMF) at 93/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
The U.S. Department of Commerce promotes job creation and economic growth by ensuring fair trade, providing economic data, and supporting innovation. It provides official government resources for economic development, trade, and business support, and ensures secure and reliable access to federal commerce services and information. It acts as the authoritative federal body overseeing commerce and economic policy in the United States.
U.S. Department of Commerce's closest peers in the Government category include International Monetary Fund (IMF) (93/100), NASA (93/100), CA.gov (92/100), USPS (92/100), World Health Organization (WHO) (92/100). These brands compete on similar audiences and were analyzed alongside U.S. Department of Commerce by Brand Analyzer.
The U.S. Department of Commerce provides official government resources for economic development, trade, and business support. Its services include ensuring fair trade, supplying economic data, and supporting innovation. The department also ensures secure and reliable access to federal commerce services and information through its official website, commerce.gov. Additionally, it administers awards given by the United States Department of Commerce.
The U.S. Department of Commerce is the official United States government authority on commerce, trade, and economic policy. It operates commerce.gov as its official website. The department serves as a federal agency focused on economic affairs, providing authoritative resources and services related to trade, economic development, and business support for the United States.
U.S. Department of Commerce has limited AI-search visibility, scoring 31/100 on Brand Analyzer's AI visibility composite (visibility 25, trust 34, recommendation 40). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Common alternatives to U.S. Department of Commerce include International Monetary Fund (IMF) (93/100), NASA (93/100), CA.gov (92/100), USPS (92/100), World Health Organization (WHO) (92/100). Each is a peer brand in the same category; compare their brand and AI-visibility scores on Brand Analyzer to choose the best fit.
U.S. Department of Commerce was founded in 1949. U.S. Department of Commerce operates in the Government category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
The U.S. Department of Commerce is used by U.S. businesses, exporters, policymakers, and the general public. These groups seek economic and trade information, government resources for business support, and access to official federal commerce services. Its broad target audience reflects its role as the primary federal government authority on matters of commerce, trade, and economic policy in the United States.
U.S. Department of Commerce scores 40/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority.
The U.S. Department of Commerce is known for being the official U.S. government authority on commerce, trade, and economic policy. It is recognized for promoting job creation and economic growth, ensuring fair trade practices, supplying economic data, and supporting innovation. The department also administers awards given by the United States Department of Commerce, further establishing its role in recognizing economic and business achievement.
The U.S. Department of Commerce is widely used because it serves as the official federal government source for economic data, trade information, and business support resources. U.S. businesses, exporters, policymakers, and the general public rely on it for authoritative, government-backed information on economic development and fair trade. Its role as the definitive government authority on commerce makes it an indispensable resource for those engaged in U.S. economic activity.
U.S. Department of Commerce can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Ranked closest to U.S. Department of Commerce: Cloudpermit (74/100), ClearGov (74/100), Comunidad de Madrid (74/100), datos.gob.es (74/100).
A step up - brands to learn from: USAGov (81/100), CivicPlus (81/100).
Category leader: International Monetary Fund (IMF) (93/100).