North Dakota Commerce Brand Score: 79/100 - Brand-Ready tier

Growing North Dakota's Economy

North Dakota Commerce (nd.gov) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Government brands, Non-profit brands, Other brands, in the 73rd percentile of 10491 Government brands.

AI Snapshot

North Dakota Commerce is the official economic development agency of the state of North Dakota. It works to empower the state's economy by attracting investment, talent, and opportunity for businesses and communities. The agency offers access to state resources, grants, and programs that support business growth and workforce and community development, serving businesses, communities, workforce professionals, and residents across North Dakota.

Key facts about North Dakota Commerce

Brand Name	North Dakota Commerce
Domain	nd.gov
Industry	Government, Non-profit
Main Competitors	Minnesota Department of Employment and Economic Development (80/100), South Dakota Governor's Office of Economic Development (74/100), Montana Department of Commerce, Wisconsin Economic Development Corporation (85/100), Iowa Economic Development Authority (74/100)

Evidence

Moz Domain Authority 82/100 vs category average 48 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.

North Dakota Commerce has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.

The homepage meta description reads "To empower North Dakota's economy by attracting investment, talent, and opportunity for businesses and communities." (No meta description) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: og:title, og:image, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Detected tech stack: Drupal.

Social footprint: verified profiles on Facebook, X (Twitter), YouTube, LinkedIn, Instagram; no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know North Dakota Commerce?

Live results from asking a general-purpose AI assistant about the brand, checked September 2026.

When asked "What is North Dakota Game and Fish Department?", Claude could identify the brand as of September 2026. The North Dakota Game and Fish Department is the state government agency responsible for managing and conserving North Dakota's fish and wildlife resources, including hunting and fishing regulations, licensing, and habitat management. Best known for Managing hunting and fishing licenses and wildlife conservation in North Dakota.

When asked "Best brands similar to North Dakota Game and Fish Department?", Claude would recommend North Dakota Commerce as of September 2026. If someone asked about state wildlife agencies or hunting/fishing resources in North Dakota, this would be the definitive agency to mention.

People Also Ask About North Dakota Commerce

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are North Dakota Commerce's main competitors?

North Dakota Commerce's main competitors in Government: Minnesota Department of Employment and Economic Development (80/100), South Dakota Governor's Office of Economic Development (74/100), Wisconsin Economic Development Corporation (85/100), Iowa Economic Development Authority (74/100).

Sources: Brand Analyzer scan

How visible is North Dakota Commerce in AI search?

North Dakota Commerce has moderate AI-search visibility, scoring 55/100 on Brand Analyzer's AI visibility composite (visibility 57, trust 44, recommendation 66). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.

Sources: North Dakota Commerce official site

Does ChatGPT recommend North Dakota Commerce?

North Dakota Commerce scores 66/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.

Sources: North Dakota Commerce official site

What is North Dakota Commerce?

North Dakota Commerce is the official state economic development agency of North Dakota. It operates as a government body responsible for advancing the state's economic and workforce development initiatives, serving businesses, communities, and residents throughout North Dakota.

Sources: North Dakota Commerce official site

How can North Dakota Commerce improve its AI discoverability?

North Dakota Commerce can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: North Dakota Commerce official site

What products or services does North Dakota Commerce offer?

North Dakota Commerce offers state resources, grants, and programs designed to foster business growth and community development, along with support for workforce development and initiatives aimed at attracting investment and talent to North Dakota.

Sources: North Dakota Commerce official site

Who uses North Dakota Commerce?

North Dakota Commerce is used by businesses, communities, workforce professionals, and residents of North Dakota who seek economic development resources, grants, and support for growth and investment within the state.

Sources: North Dakota Commerce official site

What is North Dakota Commerce known for?

North Dakota Commerce is known for being the state's official economic development agency, offering grants, programs, and resources aimed at attracting investment and talent and supporting business and community growth across North Dakota.

Sources: North Dakota Commerce official site

Recommendations

• Set up professional email - Use your company domain for email (e.g., hello@yourbrand.com) instead of Gmail/Yahoo. This significantly boosts credibility. (impact: high, effort: quick_win)
• Improve meta descriptions for AI - Write clear, concise meta and Open Graph descriptions that answer 'what does this company do?' in 10-30 words. AI systems rely heavily on these to summarize your brand. (impact: high, effort: quick_win)
• Add structured data and Open Graph tags - Add JSON-LD structured data (Organization, FAQ schemas) and complete Open Graph tags (og:title, og:description, og:image, og:type). This helps AI systems and social platforms accurately represent your brand. (impact: high, effort: moderate)
• Build a content ecosystem - Add a blog, documentation, or help center to your website. A rich content ecosystem signals brand maturity and authority. (impact: medium, effort: major)
• Build web authority and backlinks - Grow your domain's authority by earning backlinks from reputable sites, publishing valuable content, and engaging in industry communities. Higher domain authority improves both search rankings and brand perception. (impact: medium, effort: major)

AI visibility

North Dakota Commerce scores 55/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

North Dakota Commerce has a limited AI-visibility profile at 55/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (66/100) and its weakest is trust (44/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a Moz Domain Authority of 82/100. The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify North Dakota Commerce from memory (September 2026) - a sign these signals are paying off.

Visibility - 57/100

• Wikipedia presence - 40/40
• Wikidata entity - 17/25
• Web popularity (Tranco) - 0/20
• Reddit visibility - 0/15

Trust - 44/100

• Domain Authority - 30/30
• Backlink trust (spam score) - 10/10
• Schema.org structured data - 0/25
• Knowledge graph anchors (sameAs) - 0/15
• llms.txt convention - 0/10
• Reddit sentiment (heuristic) - 4/10

Recommendation likelihood - 66/100

• robots.txt AI bot permissions - 30/30
• Sitemap.xml presence - 10/10
• Help center / Docs hub - 0/15
• FAQ presence - 3/15
• Category-relative authority - 20/20
• Category leader signals - 3/10

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

• Name Quality - 73/100
• Digital Presence - 92/100
• Visual Identity - 90/100
• Messaging Clarity - 100/100
• Trust Foundation - 82/100
• AI Discoverability - 47/100
• Brand Authority - 66/100

Score over time

79 in October 2026, up from 69 in September 2026.

Peer brands

Ranked closest to North Dakota Commerce: NC Wildlife (79/100), National Conference of State Legislatures (NCSL) (79/100), National Disability Rights Network (NDRN) (79/100), New England Commission of Higher Education (NECHE) (79/100).

A step up - brands to learn from: Genasys (81/100), Zero Project (81/100).

Category leader: ABC News (96/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

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