Shaping the Future of Retail
Toshiba Commerce (toshiba.com) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Technology brands, E-commerce brands, Manufacturing brands, in the 73rd percentile of 53864 Technology brands.
Toshiba Commerce is a division of Toshiba, a Japanese multinational conglomerate founded in 1939 and headquartered in Minato. It provides point-of-sale (POS) systems and related technologies designed to help retailers create personalized, seamless shopping experiences. The business combines retail industry expertise, advisory services, and POS hardware/software to support secure, agile, and high-velocity transaction environments for retail enterprises seeking to modernize customer-facing operations.
| Brand Name | Toshiba Commerce |
|---|---|
| Domain | toshiba.com |
| Industry | Technology, E-commerce |
| Founded | 1939 |
| Headquarters | Minato |
| Parent Company / Owner | Mitsui Group |
| CEO | Nobuaki Kurumatani |
| Main Competitors | NCR Voyix (85/100), Oracle Retail (81/100), Diebold Nixdorf (84/100), Verifone (93/100), Fujitsu (83/100), Square (86/100), SAP (82/100) |
Moz Domain Authority 77/100 vs category average 39 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Toshiba Commerce has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "To empower retailers with innovative POS systems and technologies that create personalized, seamless shopping experiences." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on LinkedIn, Facebook, X (Twitter), Instagram, YouTube; no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Toshiba America?", Claude could identify the brand as of August 2026. Toshiba America is the U.S. arm of Toshiba Corporation, the Japanese multinational conglomerate, and in the energy and utilities space it provides equipment like steam turbines, generators, power transmission and distribution systems, and smart grid technology to utilities and in Best known for Manufacturing large-scale power generation equipment such as turbines and generators for utilities.
When asked "Best brands similar to Toshiba America?", Claude would recommend Toshiba Commerce as of August 2026. Toshiba is a well established name in heavy energy infrastructure and would naturally come up alongside companies like GE and Siemens in that space.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Toshiba Commerce's main competitors in Technology: NCR Voyix (85/100), Oracle Retail (81/100), Diebold Nixdorf (84/100), Verifone (93/100), Fujitsu (83/100).
Sources: Brand Analyzer scan
Toshiba Commerce has moderate AI-search visibility, scoring 52/100 on Brand Analyzer's AI visibility composite (visibility 57, trust 27, recommendation 73). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Toshiba Commerce official site
Toshiba Commerce was founded in 1939. Toshiba Commerce operates in the Technology category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Toshiba Commerce is headquartered in Minato. Toshiba Commerce operates in the Technology category.
Sources: Wikidata
Toshiba Commerce scores 73/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Technology options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Toshiba Commerce official site
Toshiba Commerce is the retail technology division of Toshiba, a Japanese multinational conglomerate founded in 1939 and headquartered in Minato. It focuses on providing point-of-sale (POS) systems and related solutions for retail businesses.
Sources: Toshiba Commerce official site
Toshiba Commerce designs and provides POS systems and technologies for retailers, aiming to enable personalized, seamless shopping experiences. It combines retail industry expertise with advisory services and POS hardware/software to help retailers accelerate transactions and improve operational efficiency.
Sources: Toshiba Commerce official site
Toshiba Commerce can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Toshiba Commerce official site
Toshiba Commerce offers point-of-sale (POS) systems and related technologies for retailers, along with advisory services to help businesses craft customer journeys, remain agile, and maintain security in retail transactions.
Sources: Toshiba Commerce official site
Toshiba Commerce is owned by or part of Mitsui Group. Toshiba Commerce operates in the Technology category.
Sources: Wikidata
Toshiba Commerce is known for providing point-of-sale (POS) systems and technologies tailored to retail businesses, emphasizing secure, agile, and high-velocity transaction processing to support personalized customer experiences.
Sources: Toshiba Commerce official site
Toshiba Commerce's offerings are used by retail businesses and enterprises seeking advanced point-of-sale systems to enhance customer experience and improve operational efficiency in high-velocity retail environments.
Sources: Toshiba Commerce official site
Toshiba Commerce scores 52/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Toshiba Commerce has a limited AI-visibility profile at 52/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (73/100) and its weakest is trust (27/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a Moz Domain Authority of 77/100. The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Toshiba Commerce from memory (August 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
81 in October 2026, down from 91 in August 2026.
Ranked closest to Toshiba Commerce: Torch (81/100), Toptracer (81/100), Tosi (81/100), TOTO (81/100).
A step up - brands to learn from: Zuken (91/100), Zoom (91/100).
Category leader: Hostinger (97/100).
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