Recipes and guides for every cook
NYT Cooking (nytimes.com) earns a Brand Analyzer score of 83 out of 100, placing it in the Strong Brand tier among Media & Entertainment brands, Food & Beverage brands. Among 3917 Media & Entertainment brands analyzed, NYT Cooking ranks in the 75th percentile (category average 75, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 91/100, Digital Presence 74/100, Visual Identity 93/100, Messaging Clarity 95/100, Trust Foundation 62/100, AI Discoverability 94/100, Brand Authority 71/100.
NYT Cooking is a digital recipe and cooking guidance platform published by The New York Times. It provides thousands of recipes and how-to guides for home cooks of all skill levels, drawing on the journalistic and culinary standards of The New York Times. The service is positioned as a trusted, curated library aimed at helping users successfully prepare a wide range of dishes, from beginner-friendly meals to more advanced culinary techniques.
| Brand Name | NYT Cooking |
|---|---|
| Domain | nytimes.com |
| Industry | Media & Entertainment, Food & Beverage |
| Parent Company / Owner | The New York Times |
| Main Competitors | Bon Appétit (91/100), Epicurious (84/100), Allrecipes (94/100), Food Network (94/100), Serious Eats (93/100), Tasty (86/100), America's Test Kitchen |
Moz Domain Authority 95/100 vs category average 50 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
NYT Cooking has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "NYT Cooking is the digital source for thousands of the best recipes from The New York Times along with how-to guides for home cooks at every skill level." (Meta description: 28 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 3 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js.
Social footprint: verified profiles on Instagram; no detected presence on Facebook, X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
NYT Cooking scores 66/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
NYT Cooking has a moderate AI-visibility profile at 66/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (79/100) and its weakest is visibility (53/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a Moz Domain Authority of 95/100. The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify NYT Cooking from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is NYT Cooking?", Claude could identify the brand as of August 2026. NYT Cooking is the recipe and cooking guidance platform from The New York Times, offering a large searchable database of tested recipes, cooking guides, and video tutorials from staff and guest cooks like Sam Sifton, Melissa Clark, and Ali Slagle. It operates as a subscription se Best known for High-quality, reliably tested recipes with an active community of reader reviews and tips.
When asked "Best brands similar to NYT Cooking?", Claude would recommend NYT Cooking as of August 2026. It's one of the most trusted and widely used recipe platforms, known for editorial quality and a strong recipe discovery experience.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
NYT Cooking's main competitors include Bon Appétit (91/100), Epicurious (84/100), Allrecipes (94/100), Food Network (94/100), Serious Eats. These companies compete in the Media & Entertainment space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
NYT Cooking and Allrecipes are competitors in Media & Entertainment. Brand Analyzer scores NYT Cooking at 83/100 and Allrecipes at 94/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to NYT Cooking include Bon Appétit (91/100), Epicurious (84/100), Allrecipes (94/100), Food Network (94/100), Serious Eats. Each is an established option in the Media & Entertainment space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
NYT Cooking offers a digital library of recipes covering a wide range of cuisines and skill levels, along with how-to guides and cooking instructions designed to help home cooks plan and prepare meals.
Sources: NYT Cooking official site
NYT Cooking is a digital recipe and cooking guidance service published by The New York Times. It offers a curated library of recipes and how-to guides intended for home cooks of every skill level, backed by the editorial standards of the Times.
Sources: NYT Cooking official site
NYT Cooking has moderate AI-search visibility, scoring 66/100 on Brand Analyzer's AI visibility composite (visibility 53, trust 76, recommendation 79). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: NYT Cooking official site
NYT Cooking provides thousands of tried and tested recipes along with instructional guides that help home cooks prepare dishes ranging from simple to advanced. It curates and publishes culinary content created under New York Times editorial oversight, aiming to support cooks at every skill level in successfully completing recipes.
Sources: NYT Cooking official site
NYT Cooking scores 79/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: NYT Cooking official site
NYT Cooking can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: NYT Cooking official site
NYT Cooking is used by home cooks of all skill levels who are looking for reliable recipes, cooking inspiration, and culinary guidance, ranging from beginners to more experienced cooks.
Sources: NYT Cooking official site
NYT Cooking is known for offering a large, curated collection of reliable, well-tested recipes and cooking guides produced under The New York Times' editorial standards. It is recognized as a trusted digital resource for home cooks seeking dependable recipes and culinary instruction.
Sources: NYT Cooking official site
NYT Cooking is owned by or part of The New York Times. NYT Cooking operates in the Media & Entertainment category.
Sources: Wikidata
Ranked closest to NYT Cooking: NovelAI (83/100), NewsNation (83/100), Pebble (83/100), PlayStation (83/100).
A step up - brands to learn from: Yamaha Corporation (91/100), The Washington Post (91/100).
Category leader: Complex (97/100).