Coolblue Brand Score: 79/100 — Brand-Ready tier

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Coolblue (coolblue.be) earns a Brand Analyzer score of 79 out of 100, placing it in the Brand-Ready tier among E-commerce brands, Technology brands. Among 2133 E-commerce brands analyzed, Coolblue ranks in the 91th percentile (category average 68, leader 97). The score combines seven dimensions — name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority — into a single objective benchmark. Dimension scores: Name Quality 91/100, Digital Presence 82/100, Visual Identity 85/100, Messaging Clarity 95/100, Trust Foundation 65/100, AI Discoverability 80/100, Brand Authority 71/100.

Score breakdown — 7 dimensions

• Name Quality — 91/100
• Digital Presence — 82/100
• Visual Identity — 85/100
• Messaging Clarity — 95/100
• Trust Foundation — 65/100
• AI Discoverability — 80/100
• Brand Authority — 71/100

AI visibility

Coolblue scores 68/100 for AI visibility — how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Visibility — 75/100

• Wikipedia presence — 40/40
• Wikidata entity — 25/25
• Web popularity (Tranco) — 10/20
• Reddit visibility — 0/15

Trust — 61/100

• Domain Authority — 15/30
• Backlink trust (spam score) — 10/10
• Schema.org structured data — 17/25
• Knowledge graph anchors (sameAs) — 15/15
• llms.txt convention — 0/10
• Reddit sentiment (heuristic) — 4/10

Recommendation likelihood — 62/100

• robots.txt AI bot permissions — 30/30
• Sitemap.xml presence — 10/10
• Help center / Docs hub — 0/15
• FAQ presence — 0/15
• Category-relative authority — 15/20
• Category leader signals — 7/10

Recommendations

• Add privacy policy and terms — Publish privacy policy and terms of service pages on your website. Free generators are available online. (impact: medium, effort: quick_win)
• Add an FAQ section — Create a Frequently Asked Questions section with FAQ schema markup. AI systems often source answers directly from FAQ content. (impact: medium, effort: moderate)
• Build a content ecosystem — Add a blog, documentation, or help center to your website. A rich content ecosystem signals brand maturity and authority. (impact: medium, effort: major)
• Ensure your logo is in the HTML — We detected your favicon but couldn't find a logo element in your page HTML. Ensure your logo uses an <img> or <svg> tag with 'logo' in the class, id, or alt attribute for better brand recognition. (impact: low, effort: quick_win)

Peer brands: Atom (97/100), Booking.com (97/100), LEGO (97/100), Logitech (97/100), Target (96/100).