Der Online-Supermarkt von Coop
Coop (coop.ch) earns a Brand Analyzer score of 64 out of 100, placing it in the Developing tier among E-commerce brands, Food & Beverage brands. Among 2261 E-commerce brands analyzed, Coop ranks in the 33rd percentile (category average 68, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 98/100, Digital Presence 82/100, Visual Identity 0/100, Messaging Clarity 100/100, Trust Foundation 53/100, AI Discoverability 44/100, Brand Authority 59/100.
Coop is a Swiss cooperative supermarket chain founded in 1890 and headquartered in Basel. Operating through coop.ch, it provides online grocery shopping and home delivery services to Swiss households. Coop positions itself as Switzerland's leading cooperative online supermarket, offering a comprehensive range of food and beverage products alongside broader e-commerce services. It targets Swiss households seeking convenient, accessible everyday shopping solutions.
| Brand Name | Coop |
|---|---|
| Domain | coop.ch |
| Industry | E-commerce, Food & Beverage |
| Founded | 1890 |
| Headquarters | Basel |
| Main Competitors | Migros, Lidl Switzerland, Aldi Suisse, Denner, Spar Switzerland |
Moz Domain Authority 60/100 vs category average 29 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #30,202 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Coop appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Keine Kamera verfügbar. Bitte Zugriff auf Kamera erlauben und Applikation neu starten." (Meta description: 12 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on LinkedIn, Facebook, Instagram, YouTube, GitHub; no detected presence on X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Coop scores 44/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Coop has a limited AI-visibility profile at 44/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (53/100) and its weakest is trust (30/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #30,202 (Tranco) and a Moz Domain Authority of 60/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Coop's main competitors include Migros, Lidl Switzerland, Aldi Suisse, Denner, Spar Switzerland. These companies compete in the E-commerce space for similar customers, offering comparable products or services.
Sources: Coop official site
Popular alternatives to Coop include Migros, Lidl Switzerland, Aldi Suisse, Denner, Spar Switzerland. Each is an established option in the E-commerce space; the best fit depends on your specific needs, budget, and required features.
Sources: Coop official site
Coop has limited AI-search visibility, scoring 44/100 on Brand Analyzer's AI visibility composite (visibility 53, trust 30, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Coop official site
Coop was founded in 1890. Coop operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Coop is headquartered in Basel. Coop operates in the E-commerce category.
Sources: Wikidata
Coop is a Swiss cooperative supermarket chain founded in 1890 and headquartered in Basel, Switzerland. It operates as one of Switzerland's leading retail grocery organizations, offering both physical store locations and an online shopping platform at coop.ch. As a cooperative, it is structured to serve its members and customers across Switzerland, operating in the food and beverage and e-commerce categories.
Sources: Coop official site
Coop offers online grocery shopping and home delivery services through its platform coop.ch. Its product and service range falls within the food and beverage and e-commerce categories, encompassing everyday grocery items available through a comprehensive online supermarket experience. Customers can shop for groceries online and have their orders delivered directly to their homes.
Sources: Coop official site
Coop and Migros are competitors in E-commerce. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Coop official site
Coop provides online grocery shopping and home delivery services to Swiss households through its platform coop.ch. It operates as a comprehensive online supermarket, enabling customers to browse and purchase everyday grocery and food and beverage products and have them delivered to their homes. The service is designed to make everyday shopping effortless and accessible for Swiss consumers.
Sources: Coop official site
Coop scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Coop official site
Coop can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Coop official site
Coop's services are used by Swiss households seeking convenient online grocery shopping and home delivery. Its target audience consists of consumers in Switzerland who prefer to shop for everyday grocery and food and beverage products online rather than visiting physical stores, valuing ease of access and the convenience of home delivery.
Sources: Coop official site
Coop is known for being Switzerland's leading cooperative online supermarket, offering a comprehensive grocery shopping experience with home delivery. It is recognized for its long history in Swiss retail, having been founded in 1890, and for providing convenient, accessible everyday shopping solutions to Swiss households through its e-commerce and food and beverage offerings.
Sources: Coop official site
Coop is popular among Swiss households because it offers convenient online grocery shopping with home delivery, making everyday shopping effortless and accessible. Its positioning as Switzerland's leading cooperative online supermarket, combined with a comprehensive product range in food and beverage and e-commerce, appeals to customers seeking a reliable and broad-ranging grocery service without the need to visit a physical store.
Sources: Coop official site
Ranked closest to Coop: CollectorSouq (64/100), CollectAction (64/100), CosmoProf (64/100), Cozy Color (64/100).
A step up - brands to learn from: ZyG (71/100), Yammak (71/100).
Category leader: Atom (97/100).