Nejlepší z českého RTB
Czech Publisher Exchange (CPEx) (cpex.cz) earns a Brand Analyzer score of 69 out of 100, placing it in the Developing tier among Marketing & Advertising brands, Media & Entertainment brands. Among 2237 Marketing & Advertising brands analyzed, Czech Publisher Exchange (CPEx) ranks in the 50th percentile (category average 69, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 77/100, Digital Presence 82/100, Visual Identity 93/100, Messaging Clarity 100/100, Trust Foundation 50/100, AI Discoverability 77/100, Brand Authority 33/100.
Czech Publisher Exchange (CPEx), operating at cpex.cz, is an association of leading Czech online media operators. It provides access to advertising inventory through RTB (Real-Time Bidding) technology, connecting major Czech publishers with advertisers and advertising platforms. CPEx focuses on offering quality Czech digital ad inventory, serving the Czech internet advertising market within the categories of Marketing & Advertising and Media & Entertainment.
| Brand Name | Czech Publisher Exchange (CPEx) |
|---|---|
| Domain | cpex.cz |
| Industry | Marketing & Advertising, Media & Entertainment |
| Main Competitors | Centrum Holdings (80/100), Seznam.cz, Publicis Groupe, Google Ad Manager, Admixer, Xandr |
Moz Domain Authority 46/100 vs category average 28 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #58,963 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Czech Publisher Exchange (CPEx) je sdružení předních českých provozovatelů online médií. Zpřístupňujeme reklamní plochy pomocí RTB technologie." (Meta description: 17 words (ideal length). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, FAQ schema, Breadcrumb/Website schema, Product/Article schema, og:title, og:description, og:image, og:type, Twitter cards, canonical.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on LinkedIn, Facebook, Instagram, YouTube; no detected presence on X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Czech Publisher Exchange (CPEx) scores 37/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Czech Publisher Exchange (CPEx) has a weak AI-visibility profile at 37/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (52/100) and its weakest is visibility (25/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #58,963 (Tranco) and a Moz Domain Authority of 46/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Czech Publisher Exchange (CPEx)'s main competitors include Centrum Holdings (80/100), Seznam.cz, Publicis Groupe, Google Ad Manager, Admixer. These companies compete in the Marketing & Advertising space for similar customers, offering comparable products or services.
Czech Publisher Exchange (CPEx) and Centrum Holdings are competitors in Marketing & Advertising. Brand Analyzer scores Czech Publisher Exchange (CPEx) at 69/100 and Centrum Holdings at 80/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Popular alternatives to Czech Publisher Exchange (CPEx) include Centrum Holdings (80/100), Seznam.cz, Publicis Groupe, Google Ad Manager, Admixer. Each is an established option in the Marketing & Advertising space; the best fit depends on your specific needs, budget, and required features.
Czech Publisher Exchange (CPEx) has limited AI-search visibility, scoring 37/100 on Brand Analyzer's AI visibility composite (visibility 25, trust 42, recommendation 52). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Czech Publisher Exchange (CPEx) is an association of leading Czech online media operators. It functions as a collective platform that unites major Czech publishers and makes their advertising inventory accessible to advertisers and advertising platforms through RTB (Real-Time Bidding) technology. It is specifically oriented toward the Czech internet advertising market.
CPEx offers access to advertising spaces from leading Czech online media operators, delivered through RTB (Real-Time Bidding) technology. Its core service is enabling advertisers and advertising platforms to programmatically purchase digital ad inventory from major Czech publishers. The platform serves as a marketplace connecting supply (Czech publishers) with demand (advertisers and agencies).
Czech Publisher Exchange (CPEx) scores 52/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Marketing & Advertising options. Recommendation depends on crawlability, structured data, and category authority.
Czech Publisher Exchange (CPEx) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Czech Publisher Exchange (CPEx) is used by advertisers and advertising platforms targeting the Czech internet market. On the supply side, it serves leading Czech online media operators who make their advertising inventory available through the exchange. On the demand side, its users are advertisers and agencies seeking to reach Czech internet audiences through programmatic RTB advertising.
Czech Publisher Exchange (CPEx) is known for being an association of the leading Czech online media operators and for offering access to premium Czech digital advertising inventory through RTB technology. It is recognized as a key player in the Czech RTB market, aggregating quality local publisher inventory for advertisers targeting Czech internet audiences.
Ranked closest to Czech Publisher Exchange (CPEx): Core Media (69/100), Conversion Interactive Agency (69/100), Creative Circle Media Solutions (69/100), Cueflow (69/100).
A step up - brands to learn from: Zuant (71/100), Zocket (71/100).
Category leader: Accenture (97/100).