Top Ranked Mobile Games Publisher
CrazyLabs (crazylabs.com) earns a Brand Analyzer score of 74 out of 100, placing it in the Brand-Ready tier among Media & Entertainment brands, Technology brands. Among 2070 Media & Entertainment brands analyzed, CrazyLabs ranks in the 71st percentile (category average 69, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 93/100, Digital Presence 82/100, Visual Identity 92/100, Messaging Clarity 95/100, Trust Foundation 73/100, AI Discoverability 72/100, Brand Authority 37/100.
CrazyLabs, founded in 2011 and headquartered in Tel Aviv, is a top-three mobile game publisher and developer specializing in hyper-casual, hybrid, and casual gaming. The company has recorded over 6.5 billion downloads and serves more than 250 million monthly active players. CrazyLabs works with external developers and studios, transforming game concepts into commercial products using proprietary technology and a transparent publishing dashboard.
| Brand Name | CrazyLabs |
|---|---|
| Domain | crazylabs.com |
| Industry | Media & Entertainment, Technology |
| Founded | 2011 |
| Headquarters | Tel Aviv |
| Main Competitors | Voodoo, Ketchapp, Miniclip, Jam City, Lion Studios, Rollic Games |
Moz Domain Authority 52/100 vs category average 41 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #103,847 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "CrazyLabs is a top #3 mobile game publisher and developer with over 6.5 billion downloads and more than 250 million monthly active players in the hyper-casual, hybrid, and casual&n…" (Meta description: 29 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on LinkedIn, Facebook, Instagram, YouTube, GitHub; no detected presence on X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
CrazyLabs scores 41/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
CrazyLabs has a limited AI-visibility profile at 41/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (58/100) and its weakest is visibility (26/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #103,847 (Tranco) and a Moz Domain Authority of 52/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
CrazyLabs's main competitors include Voodoo, Ketchapp, Miniclip, Jam City, Lion Studios. These companies compete in the Media & Entertainment space for similar customers, offering comparable products or services.
Sources: CrazyLabs official site
CrazyLabs offers mobile game development and publishing services, targeting both its own internally developed games and those created by partner developers and studios. Its services include transforming game ideas into market-ready products, providing access to industry-leading technology, and offering a transparent dashboard for performance and profitability tracking. The company operates across hyper-casual, hybrid, and casual game categories on mobile platforms.
Sources: CrazyLabs official site
CrazyLabs is a mobile game publisher and developer founded in 2011 and headquartered in Tel Aviv. It ranks among the top three mobile game publishers globally, operating in the hyper-casual, hybrid, and casual gaming segments. The company has accumulated over 6.5 billion downloads and maintains more than 250 million monthly active players, making it one of the largest players in the mobile gaming industry.
Sources: CrazyLabs official site
CrazyLabs develops and publishes mobile games, specializing in hyper-casual, hybrid, and casual gaming. Beyond its own internal development, the company partners with external game developers and studios, helping transform promising game ideas into commercially successful titles. It provides publishing support, industry-leading technology, and a transparent dashboard to give partners visibility into performance and profitability metrics.
Sources: CrazyLabs official site
Popular alternatives to CrazyLabs include Voodoo, Ketchapp, Miniclip, Jam City, Lion Studios. Each is an established option in the Media & Entertainment space; the best fit depends on your specific needs, budget, and required features.
Sources: CrazyLabs official site
CrazyLabs has limited AI-search visibility, scoring 41/100 on Brand Analyzer's AI visibility composite (visibility 26, trust 58, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: CrazyLabs official site
CrazyLabs was founded in 2011. CrazyLabs operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
CrazyLabs is headquartered in Tel Aviv. CrazyLabs operates in the Media & Entertainment category.
Sources: Wikidata
CrazyLabs is known for being a top-three global mobile game publisher and developer, with over 6.5 billion total downloads and more than 250 million monthly active players. The company is particularly recognized for its focus on hyper-casual, hybrid, and casual mobile games, as well as its use of industry-leading technology and a transparent publisher dashboard that it offers to partner developers and studios.
Sources: CrazyLabs official site
CrazyLabs and Voodoo are competitors in Media & Entertainment. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: CrazyLabs official site
CrazyLabs scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: CrazyLabs official site
CrazyLabs is popular due to its large-scale reach in the mobile gaming market, having achieved over 6.5 billion downloads and 250 million monthly active players. Its focus on hyper-casual and casual games - genres with broad, global appeal - contributes to its wide audience. The company also attracts game developers by offering publishing support, proprietary technology, and a transparent dashboard designed to maximize profitability for partner studios.
Sources: CrazyLabs official site
CrazyLabs serves two primary audiences. First, it targets mobile game developers and studios seeking a publishing partner to bring their game concepts to market, offering development support, technology, and transparent performance dashboards. Second, its published games are played by a broad consumer base of mobile gamers, reflected in its reported 250 million monthly active players worldwide who engage with its hyper-casual, hybrid, and casual game titles.
Sources: CrazyLabs official site
CrazyLabs can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: CrazyLabs official site
Ranked closest to CrazyLabs: Crain's Detroit Business (74/100), Covet Fashion (74/100), Creative Realities (74/100), Currenttime (74/100).
A step up - brands to learn from: VERANDA (81/100), The Entertainment Software Association (81/100).
Category leader: Boston.com (97/100).